Unleashing the power of events


Sports Tourism Canada

Organization Type

Type of Relationship

The mission of Sport Tourism Canada (formerly known as the Canadian Sport Tourism Alliance) is to establish Canada as a preferred sport tourism destination and enhance the image and profile of the sport tourism industry.  In light of their 20th anniversary, we are proud to have supported them with market research to define their role for the next 20 years along with a full rebrand and website to redefine, refresh and reinvigorate the organization for all stakeholders.

One voice, one mission, one brand

The rebrand provided STC with an opportunity to revisit their vision for sport tourism in Canada. In the discovery phase, we started by lifting the hood to do a deep dive into the existing content and services offered to their members. In addition, we interviewed key stakeholders and surveyed the member base to identify gaps within the organization and see how they envision the future of sport tourism. 

The discovery phase uncovered a significant gap between who STC is/what members are looking for versus how they were showing up. In order to address the gaps identified, we facilitated and created steering committees to ensure alignment and delivery of the top priorities. Additionally, we ensured that the new brand served as a clear filter for all content, products and services.

New Website

As the main hub for members and stakeholders, the website required a complete rebuild to address the gaps identified during the initial stages of the rebrand. From the infrastructure to the content, the new website was built with the member experience in mind. With a new look and feel to match the updated brand and a new members portal featuring a custom dashboard for each member, the new website allows existing members to easily navigate through the site to access the tools they need while providing new visitors with a seamless user experience to learn more about the organization and easily sign up as a new member.

more of our work


Montfort Foundation
Society of Saint Vincent de Paul

Rob Hyams

Chief Creative Officer

Rob has been building brands and campaigns since he came out of the womb…or at least that’s what it feels like. He has a rare gift; an ability to distill the complex into a succinct and compelling story.

Brent Martel

Web Development & Marketing Automation

Brent is our resident experts on making websites that convert and simplifying your marketing technology to make it work for you. Sounds good, right?

Alan Horic

Senior Digital Ads Strategist

Alan is all-knowing (no joke) when it comes to deploying your digital marketing strategy; from search to display to Account-Based Marketing, he can turn your ads into a revenue generating machine.

Francesca Désulmé

Account Coordinator

Artist, communications enthusiast and social justice advocate, Francesca brings a plurality of lived experiences to the table. Organized, passionate and creative, she’ll help bring your projects to the next level.

Peter Georgariou

CEO & Founder

A Buddha-loving, health nut who races in Ironmans and marathons in his free time. He brings a ton of heart and intense questions to every moment. Trust us… 

Bárbara d’Oro

Content Strategist

Barbara is a journalist by trade who loves talking to people, asking great questions and giving a voice to their stories. Being Brazilian, she also loves a mean BBQ marathon at your local churrascaria.

Michelle Bell

Chief Marketing Officer

Michelle is an intensely caring, and lovably nerdy, triple-threat: her creative, strategic & engineer brain are the perfect recipe for taking your organization to the next level.

Karen Bramhill

Chief Experience Officer

Artist, epidemiologist, operations specialist and true lover of life; Karen is a true polymath that brings a wealth of care and knowledge to every engagement. And for the record, ambiguity and her are not the best of friends.


Creative Designer

Having been in the hospitality industry for years, Jennifer is passionate about creating meaningful experiences. Fuelled by string cheese, she applies a very thoughtful & practical mindset to her designs.


Account Coordinator

Gen will bring the energy to kick-start your project and the grit to see it through. Her conscience will find you the best strategy and probably save the planet along the way.

Jenna Araujo

Creative Lead

Jenna is the Swiss Army knife of creative…with a smile. She’s got a design solution for almost any problem accompanied by the most infectious giggle in the industry.