I am the fight.


Cure Foundation

Organization Type

Type of Relationship

One in eight Canadian women will develop breast cancer in their lifetime. The Cure Foundation’s mission is to educate on prevention, invest in treatment and fund support for patients. Funding this mission meant increasing those donations… mission accomplished. National Denim Day is the Cure Foundation’s leading source of donations. In conjunction, we built a campaign that had strong messaging, for strong women. Our main goal was to transition from traditional marketing such as billboards and pamphlets to digital campaigns and online crowd funding.

Going Digital

We wanted to build a movement, an army of people to gather and share their support for the fight against Breast Cancer. We shifted online to give a platform for our warriors, and it worked. We sparked conversation and inspiration for groups participating, so they could go beyond what individuals were doing to the larger community.

As part of our digital campaign, we built Videos, Google Ads, Organic and Paid for Social and more. Through these campaigns we were able to generate 60,911 click-throughs, contributing to an increase in overall website traffic by 198%.

Social Highlights

• We took to social media, having two hashtags trending across Canada (#IAmTheFight & #NationalDenimDay).
• We were able to hand out ribbons on parliament, featuring Trudeau and Singh on social post – showing their support.
• Our Campaign Ambassadors shared their stories and sparked some conversation.
• Groups gathering in offices all across Canada were able to share how they were raising money and why it was important – our warriors hard at work.

Crowd Funding

By going digital, we were able to tap into a whole new demographic. And the results speak for themselves. There was nearly 4x as many active campaigns, generating an increase of more than 250% in donations, just from crowd funding.


With stories that have this much heart, sometimes you just need to hear it from the front-lines. We put together footage from women telling their stories first-hand and were able to reach 4.7M million on YouTube. 

more of our work


Montfort Foundation
Society of Saint Vincent de Paul

Rob Hyams

Chief Creative Officer

Rob has been building brands and campaigns since he came out of the womb…or at least that’s what it feels like. He has a rare gift; an ability to distill the complex into a succinct and compelling story.

Brent Martel

Web Development & Marketing Automation

Brent is our resident experts on making websites that convert and simplifying your marketing technology to make it work for you. Sounds good, right?

Alan Horic

Senior Digital Ads Strategist

Alan is all-knowing (no joke) when it comes to deploying your digital marketing strategy; from search to display to Account-Based Marketing, he can turn your ads into a revenue generating machine.

Francesca Désulmé

Account Coordinator

Artist, communications enthusiast and social justice advocate, Francesca brings a plurality of lived experiences to the table. Organized, passionate and creative, she’ll help bring your projects to the next level.

Peter Georgariou

CEO & Founder

A Buddha-loving, health nut who races in Ironmans and marathons in his free time. He brings a ton of heart and intense questions to every moment. Trust us… 

Bárbara d’Oro

Content Strategist

Barbara is a journalist by trade who loves talking to people, asking great questions and giving a voice to their stories. Being Brazilian, she also loves a mean BBQ marathon at your local churrascaria.

Michelle Bell

Chief Marketing Officer

Michelle is an intensely caring, and lovably nerdy, triple-threat: her creative, strategic & engineer brain are the perfect recipe for taking your organization to the next level.

Karen Bramhill

Chief Experience Officer

Artist, epidemiologist, operations specialist and true lover of life; Karen is a true polymath that brings a wealth of care and knowledge to every engagement. And for the record, ambiguity and her are not the best of friends.


Creative Designer

Having been in the hospitality industry for years, Jennifer is passionate about creating meaningful experiences. Fuelled by string cheese, she applies a very thoughtful & practical mindset to her designs.


Account Coordinator

Gen will bring the energy to kick-start your project and the grit to see it through. Her conscience will find you the best strategy and probably save the planet along the way.

Jenna Araujo

Creative Lead

Jenna is the Swiss Army knife of creative…with a smile. She’s got a design solution for almost any problem accompanied by the most infectious giggle in the industry.