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insights

Latest Musings

The Universe Bends Toward Courage.
A deep look at how we evolved and grew from a one-stop marketing shop to a full fledged Creative Agency.
My Ignorant Privilege
The last few months have stirred me to my core; in both the best and most challenging of ways. First, COVID-19 shook the tree of life and all the superfluous leaves and branches fell, leaving just the ones that were core to survival: health, family and love. Then, George Floyd’s death rocked the world; including mine.

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Author — Peter Georgariou
Donor Data Analytics – What To Measure & Why
There is a myriad of metrics you can measure. With all the pressure to be “data-driven” and measuring all that you can, buzzword metrics can be tempting. However, just as ignorance can be costly, data without a plan can be equally dangerous.

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Author — Michelle Bell
Donor Data
Donor Data is the key to Cultivation, Retention and Stewardship. The amount of data that is generated by every one of us is extraordinary. In 2020, each of us are expected to generate 1.7 megabytes of data every second. Data is not just the new normal, it is the path to innovation and future growth. Despite its power and ubiquity, many NFPs are not using it - at least its full capability.

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Author — Michelle Bell
Data Culture. The Trump Card.
You have undoubtedly heard a great deal about the increasing need for data analytics across the charitable sector. What we don’t hear as much is the need for a data-driven culture.

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Author — Michelle Bell
Beyond The Data: The Psychology Of Fundraising
Make no mistake. We love data. We trust data. We believe in data…. But we also believe in the power of human emotions. Data has become so powerful in mapping and predicting human behaviour, we often lose touch with the hearts and minds driving the behaviour. So, let’s look at both – what does the data tell us about donor behaviour and what is the soft side of what is driving that behaviour.

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Author — Michelle Bell
Donor Retention. Why it matters and what you need to do.
The importance of donor retention is not new. Every site, conference and article in the non-profit sector touts the importance of nurturing the donors that you have. So do we. So what now? Let’s go a little deeper – and really understand why it matters and more importantly, what you can do about it.

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Author — Michelle Bell