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insights

Latest Musings

Simple, yet difficult
It’s complicated… I hear this a lot in both personal and professional settings. It inevitably seems to come up with regards to a difficult decision that has to be made or a situation that must be addressed.
Why you? Why not you?
There are times when we question our abilities. We look at everyone else and presume that they have it all together. It is time to give ourselves a bit more credit and ask the question, 'Why Me? Why Not Me?'

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Author —Auteur — Peter Georgariou
Is your problem solving biased?
Do you find yourself struggling to make the changes or create the impact you are looking to have in your organization? You might just be looking in the wrong spot for the solution.

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Author —Auteur — Peter Georgariou
Death by Multitasking
We all find ourselves pulled into so many directions, that we inevitably find ourselves trying to do so many things at the same time. But in case you hadn’t heard, multitasking is a myth. It is draining your energy, effectiveness and creativity. Time to let it go.

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Author —Auteur — Peter Georgariou
I need questions, not answers!
It’s easy to jump right to the end - to the answers, but sometimes we need to take a couple steps back and start with some questions. Are you jumping to the solution without fully understanding the problem? Find out why you need to spend a bit of time focused on the most important question, ‘Why?’.

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Author —Auteur — Peter Georgariou
Are you feeling behind?
Do you have the nagging feeling that you, your staff or your organization have fallen behind? Not where you “should” be at this point in time? We all do. And we’re all wrong. This line of thinking isn’t serving anyone. So let’s stop the insanity, together.

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Author —Auteur — Peter Georgariou
An Open Letter to Moms
Mother's Day is upon us and as an agency, we wanted to come together and share our gratefulness for everything they have done, an apology for the hard moments we put them through, and appreciation for the things we took for granted. Can you relate? Check out our open letter to Moms, and share it with a deserving Mom.

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Author —Auteur — Sarah Min
Is your organization homesick?
Covid has left most of us a bit out of sorts. The rise and fall of lockdowns, uncertain futures and the unanswerable question of when things will get back to “normal”. This yearning for normalcy is ultimately a desire for solid ground under foot from which we can purposefully go forth into the world.

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Author —Auteur — Peter Georgariou
The Universe Bends Toward Courage.
A deep look at how we evolved and grew from a one-stop marketing shop to a full fledged Creative Agency.

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Author —Auteur — Peter Georgariou
My Ignorant Privilege
The last few months have stirred me to my core; in both the best and most challenging of ways. First, COVID-19 shook the tree of life and all the superfluous leaves and branches fell, leaving just the ones that were core to survival: health, family and love. Then, George Floyd’s death rocked the world; including mine.

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Author —Auteur — Peter Georgariou
Donor Data Analytics – What To Measure & Why
There is a myriad of metrics you can measure. With all the pressure to be “data-driven” and measuring all that you can, buzzword metrics can be tempting. However, just as ignorance can be costly, data without a plan can be equally dangerous.

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Author —Auteur — Michelle Bell
Donor Data
Donor Data is the key to Cultivation, Retention and Stewardship. The amount of data that is generated by every one of us is extraordinary. In 2020, each of us are expected to generate 1.7 megabytes of data every second. Data is not just the new normal, it is the path to innovation and future growth. Despite its power and ubiquity, many NFPs are not using it - at least its full capability.

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Author —Auteur — Michelle Bell
Data Culture. The Trump Card.
You have undoubtedly heard a great deal about the increasing need for data analytics across the charitable sector. What we don’t hear as much is the need for a data-driven culture.

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Author —Auteur — Michelle Bell
Beyond The Data: The Psychology Of Fundraising
Make no mistake. We love data. We trust data. We believe in data…. But we also believe in the power of human emotions. Data has become so powerful in mapping and predicting human behaviour, we often lose touch with the hearts and minds driving the behaviour. So, let’s look at both – what does the data tell us about donor behaviour and what is the soft side of what is driving that behaviour.

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Author —Auteur — Michelle Bell
Donor Retention. Why it matters and what you need to do.
The importance of donor retention is not new. Every site, conference and article in the non-profit sector touts the importance of nurturing the donors that you have. So do we. So what now? Let’s go a little deeper – and really understand why it matters and more importantly, what you can do about it.

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Author —Auteur — Michelle Bell
Stepping into the Do-Gooder Support Role
We are do-gooders that understand how markets and marketing work. We can hold space for both mission and margin to help organizations structure themselves for long term sustainability and get their message out to the world.

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Author —Auteur — Peter Georgariou
Sustainable Development Goals Explained for NFPs
If you don’t already know about the Sustainable Development Goals, it’s time to pay attention — Because your donors, volunteers and grantors are taking notice.

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Author —Auteur — Michelle Bell
The Gift Of COVID-19: Reconnecting With What Is Truly Important.
At some fundamental level, well beyond the fear for our health, we are grappling with the perceived loss of our freedom. The freedom to come and go as we please. The freedom to do what we want, when we want. COVID-19 might be destabilizing but is equally grounding. How can this be?

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Author —Auteur — Peter Georgariou
Looking for Inspiration
As we adjust to the new reality that the pandemic has set, businesses must adapt their strategies and come up with new creative ways to stay relevant and support the community during this difficult time. Check out these 5 brands that are stepping up during the COVID-19 Pandemic.

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Author —Auteur — Sarah Min
The Road Ahead
We get it. These are uncertain times. We hear it every day. But, that is not the drum we want to beat. We are not going to use this forum to discuss the unknown. Let’s start with what we do know, and go from there.

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Author —Auteur — Michelle Bell
Non-Essential? Essential? What Now?
Make no mistake. We love data. We trust data. We believe in data…. But we also believe in the power of human emotions. Data has become so powerful in mapping and predicting human behaviour, we often lose touch with the hearts and minds driving the behaviour. So, let’s look at both – what does the data tell us about donor behaviour and what is the soft side of what is driving that behaviour.

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Author —Auteur — Michelle Bell
Navigating Your Business Through COVID-19
You have undoubtedly heard a great deal about the increasing need for data analytics across the charitable sector. What we don’t hear as much is the need for a data-driven culture.

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Author —Auteur — Michelle Bell
COVID-19: Customer needs have changed. What now?
Make no mistake. We love data. We trust data. We believe in data…. But we also believe in the power of human emotions. Data has become so powerful in mapping and predicting human behaviour, we often lose touch with the hearts and minds driving the behaviour. So, let’s look at both – what does the data tell us about donor behaviour and what is the soft side of what is driving that behaviour.

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Author —Auteur — Michelle Bell
COVID Impact: Buy Now vs. Buy Later
You have undoubtedly heard a great deal about the increasing need for data analytics across the charitable sector. What we don’t hear as much is the need for a data-driven culture.

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Author —Auteur — Michelle Bell