Latest Musings

“You’re a gooder”
Celebrating those who help our inner light shine.
Is your destiny being hijacked
Whose path are you on? Are you working towards your destiny, or are you working towards someone else's?


Author —Auteur — Peter Georgariou
Optimism might kill you.
The Jim Collins’ book, 'Good to Great' inspires some great insights that we can all draw from. This blog dives into my biggest takeaway.


Author —Auteur — Peter Georgariou
Cancer: F you & thank you
Sometimes the greatest blessings in life come in the worst packages...


Author —Auteur — Peter Georgariou
Being present, being heard.
Being present is such a simple concept, but our presence is under an all-out assault.


Author —Auteur — Peter Georgariou
Simple, yet difficult
It’s complicated… I hear this a lot in both personal and professional settings. It inevitably seems to come up with regards to a difficult decision that has to be made or a situation that must be addressed.


Author —Auteur — Peter Georgariou
Why you? Why not you?
There are times when we question our abilities. We look at everyone else and presume that they have it all together. It is time to give ourselves a bit more credit and ask the question, 'Why Me? Why Not Me?'


Author —Auteur — Peter Georgariou
Is your problem solving biased?
Do you find yourself struggling to make the changes or create the impact you are looking to have in your organization? You might just be looking in the wrong spot for the solution.


Author —Auteur — Peter Georgariou
Death by Multitasking
We all find ourselves pulled into so many directions, that we inevitably find ourselves trying to do so many things at the same time. But in case you hadn’t heard, multitasking is a myth. It is draining your energy, effectiveness and creativity. Time to let it go.


Author —Auteur — Peter Georgariou
I need questions, not answers!
It’s easy to jump right to the end - to the answers, but sometimes we need to take a couple steps back and start with some questions. Are you jumping to the solution without fully understanding the problem? Find out why you need to spend a bit of time focused on the most important question, ‘Why?’.


Author —Auteur — Peter Georgariou
Are you feeling behind?
Do you have the nagging feeling that you, your staff or your organization have fallen behind? Not where you “should” be at this point in time? We all do. And we’re all wrong. This line of thinking isn’t serving anyone. So let’s stop the insanity, together.


Author —Auteur — Peter Georgariou
An Open Letter to Moms
Mother's Day is upon us and as an agency, we wanted to come together and share our gratefulness for everything they have done, an apology for the hard moments we put them through, and appreciation for the things we took for granted. Can you relate? Check out our open letter to Moms, and share it with a deserving Mom.


Author —Auteur — Annik Doast
Is your organization homesick?
Covid has left most of us a bit out of sorts. The rise and fall of lockdowns, uncertain futures and the unanswerable question of when things will get back to “normal”. This yearning for normalcy is ultimately a desire for solid ground under foot from which we can purposefully go forth into the world.


Author —Auteur — Peter Georgariou
The Universe Bends Toward Courage.
A deep look at how we evolved and grew from a one-stop marketing shop to a full fledged Creative Agency.


Author —Auteur — Peter Georgariou
My Ignorant Privilege
The last few months have stirred me to my core; in both the best and most challenging of ways. First, COVID-19 shook the tree of life and all the superfluous leaves and branches fell, leaving just the ones that were core to survival: health, family and love. Then, George Floyd’s death rocked the world; including mine.


Author —Auteur — Peter Georgariou
Donor Data Analytics – What To Measure & Why
There is a myriad of metrics you can measure. With all the pressure to be “data-driven” and measuring all that you can, buzzword metrics can be tempting. However, just as ignorance can be costly, data without a plan can be equally dangerous.


Author —Auteur — Michelle Bell
Donor Data
Donor Data is the key to Cultivation, Retention and Stewardship. The amount of data that is generated by every one of us is extraordinary. In 2020, each of us are expected to generate 1.7 megabytes of data every second. Data is not just the new normal, it is the path to innovation and future growth. Despite its power and ubiquity, many NFPs are not using it - at least its full capability.


Author —Auteur — Michelle Bell
Data Culture. The Trump Card.
You have undoubtedly heard a great deal about the increasing need for data analytics across the charitable sector. What we don’t hear as much is the need for a data-driven culture.


Author —Auteur — Michelle Bell
Beyond The Data: The Psychology Of Fundraising
Make no mistake. We love data. We trust data. We believe in data…. But we also believe in the power of human emotions. Data has become so powerful in mapping and predicting human behaviour, we often lose touch with the hearts and minds driving the behaviour. So, let’s look at both – what does the data tell us about donor behaviour and what is the soft side of what is driving that behaviour.


Author —Auteur — Michelle Bell
Donor Retention. Why it matters and what you need to do.
The importance of donor retention is not new. Every site, conference and article in the non-profit sector touts the importance of nurturing the donors that you have. So do we. So what now? Let’s go a little deeper – and really understand why it matters and more importantly, what you can do about it.


Author —Auteur — Michelle Bell
Stepping into the Do-Gooder Support Role
We are do-gooders that understand how markets and marketing work. We can hold space for both mission and margin to help organizations structure themselves for long term sustainability and get their message out to the world.


Author —Auteur — Peter Georgariou
Sustainable Development Goals Explained for NFPs
If you don’t already know about the Sustainable Development Goals, it’s time to pay attention — Because your donors, volunteers and grantors are taking notice.


Author —Auteur — Michelle Bell
The Gift Of COVID-19: Reconnecting With What Is Truly Important.
At some fundamental level, well beyond the fear for our health, we are grappling with the perceived loss of our freedom. The freedom to come and go as we please. The freedom to do what we want, when we want. COVID-19 might be destabilizing but is equally grounding. How can this be?


Author —Auteur — Peter Georgariou
Looking for Inspiration
As we adjust to the new reality that the pandemic has set, businesses must adapt their strategies and come up with new creative ways to stay relevant and support the community during this difficult time. Check out these 5 brands that are stepping up during the COVID-19 Pandemic.


Author —Auteur — Annik Doast
The Road Ahead
We get it. These are uncertain times. We hear it every day. But, that is not the drum we want to beat. We are not going to use this forum to discuss the unknown. Let’s start with what we do know, and go from there.


Author —Auteur — Michelle Bell
Non-Essential? Essential? What Now?
Make no mistake. We love data. We trust data. We believe in data…. But we also believe in the power of human emotions. Data has become so powerful in mapping and predicting human behaviour, we often lose touch with the hearts and minds driving the behaviour. So, let’s look at both – what does the data tell us about donor behaviour and what is the soft side of what is driving that behaviour.


Author —Auteur — Michelle Bell
Navigating Your Business Through COVID-19
You have undoubtedly heard a great deal about the increasing need for data analytics across the charitable sector. What we don’t hear as much is the need for a data-driven culture.


Author —Auteur — Michelle Bell
COVID-19: Customer needs have changed. What now?
Make no mistake. We love data. We trust data. We believe in data…. But we also believe in the power of human emotions. Data has become so powerful in mapping and predicting human behaviour, we often lose touch with the hearts and minds driving the behaviour. So, let’s look at both – what does the data tell us about donor behaviour and what is the soft side of what is driving that behaviour.


Author —Auteur — Michelle Bell
COVID Impact: Buy Now vs. Buy Later
You have undoubtedly heard a great deal about the increasing need for data analytics across the charitable sector. What we don’t hear as much is the need for a data-driven culture.


Author —Auteur — Michelle Bell

Project Manager / Account Strategist

What we are looking for

We are looking for a purpose-driven creative mind that thrives in helping clients bring their projects and aspirations to life. You will work with our clients to help them develop their strategic direction and build the marketing plan to bring it to life. You will have the pleasure (for the most part 😁) of working closely with our internal team and partners consisting of traditional and digital marketing, creative and graphic design, web developers, as well as other areas of the agency. 

You will work very closely with our team to manage, schedule, organize, and help create and implement client strategy. You will be working with several accounts and need to be able to manage your time effectively and work well on tight deadlines. 

Company Overview

karmadharma is a creative agency that helps enterprising organizations who want to do better in the world, do better. (We also put this into action and try very hard to do better every day!) Because when do-gooders do good, the results for all will be extraordinary. Our Ottawa-based creative agency is looking for a like minded human to join us in this Marketing Coordinator role.

We are growing and are looking for passionate and qualified people to join our team of extraordinary and eclectic people.

We need you to

  • Be an awesome team member
  • Make a difference in the world (No pressure. 😁)
  • Become a trusted advisor to our clients
  • Understand client needs and find creative solutions to help them achieve their goals. 
  • Understand your client sector and its challenges in order to seize opportunity of growth and make the appropriate recommendations. 
  • Develop, implement and execute strategic marketing plans
  • Coordinate initiatives with internal team and partners, 
  • Ensure projects are within scope of work, budget and in line with their branding.
  • Manage your time judiciously 

We need your

  • Strong emotional intelligence and a growth mindset (If you know everything, we are not the right place for you.)
  • Ability to not take yourself too seriously
  • Ability to think creatively and innovatively, and anticipate client’s needs
  • Great understanding of traditional and emerging marketing channels
  • Ability to work in a fast-paced, deadline-sensitive environment, managing multiple tasks with varying priorities. 
  • Familiarity with the latest trends, technologies and methodologies in creative strategy, marketing, etc.
  • Great writing and communication skills in both French and English

Your know-how

  • A strong desire to make a positive impact in the world
  • A good head on your shoulders
  • Kindness, empathy and compassion
  • A minimum of 7 years experience in marketing strategy or any related field 
  • And if you are on a journey to become a better version of yourself, you probably fit the team! 

We offer

  • Permanent, full-time position
  • Flexible schedule;
  • Possibility of remote work;
  • Office located in the Westboro district, close to all services
  • Competitive salary according to experience and qualifications;
  • Benefits.
  • Professional training.
  • Unlimited time-off
  • Office close between Christmas and New Year’s Day.

Please submit a resume that showcases the required responsibilities and skill sets above. 

Only those whose skills and qualifications closely match the requirements of this position will be contacted.

We can’t wait to meet you!

Michelle Bell

Chief Marketing Officer

Michelle is an intensely caring, and lovably nerdy, triple-threat: her creative, strategic & engineer brain are the perfect recipe for taking your organization to the next level.


Brian Mikula

Account Strategist

The entrepreneur, he will ‘tea’ you up for success (that would be more funny if you knew he founded a tea company). But seriously, this guy has a mind for marketing.

Assia Merazi

Creative Director

Mrs. Creative Worldwide hailing straight from Dubai, Assia is eager to unleash her strategic design genius on your brand. Yalla!

Jenna Araujo

Creative Lead

Jenna is the Swiss Army knife of creative…with a smile. She’s got a design solution for almost any problem accompanied by the most infectious giggle in the industry.


Account Coordinator

Gen will bring the energy to kick-start your project and the grit to see it through. Her conscience will find you the best strategy and probably save the planet along the way.


Creative Designer

Having done it all as a marketing freelancer, Jennifer applies a very thoughtful & practical mindset to her designs. She is the perfect combination of creative and cool in art and in life.

Karen Bramhill

Account Strategist

Artist, epidemiologist, operations specialist and true lover of life; Karen is a true polymath that brings a wealth of care and knowledge to every engagement. And for the record, ambiguity and her are not the best of friends.

Bárbara d’Oro

Content Strategist

Barbara is a journalist by trade who loves talking to people, asking great questions and giving a voice to their stories. Being Brazilian, she also loves a mean BBQ marathon at your local churrascaria.

A fresh coat of paint.

We are proud to have helped Nelligan Law refresh their look and feel. A refreshing take for a law firm, Nelligan decided to show off the more human side of their firm and their commitment to the community in their new identity. Watch the new promotional videos and see who the real hero of the story is.

Corporate Assets.

As part of a Brand Makeover for Nelligan, we created essential corporate elements, such as a website re-design, business cards, stationary, practice group guides and other marketing materials. Here is a just a taste of some of our work: 

The Campaign.

We hope you never have to call us…

Sometimes life can get messy. No one plans for this, but when it happens, you want the best on your side. These ads focus on those times. “We hope you never need us, but if you do..”

 Instead of putting our expertise and experience and the heart of the story, we chose to demonstrate our empathy and understanding for the difficulties facing our clients.Our clients are truly the heroes of our story.

Peter Georgariou

CEO & Founder

A Buddha-loving, health nut who races in Ironmans and runs marathons in his free time. He brings a bit of heart to each of his clients. Just wait and see how accurate that statement really is. 

Francesca Désulmé

Account Coordinator

Artist, communications enthusiast and social justice advocate, Francesca brings a plurality of lived experiences to the table. Organized, passionate and creative, she’ll help bring your projects to the next level.

Alan Horic

Senior Digital Ads Strategist

Alan is all-knowing (no joke) when it comes to deploying your digital marketing strategy; from search to display to Account-Based Marketing, he can turn your ads into a revenue generating machine.

Brent Martel

Web Development & Marketing Automation

Brent is our resident experts on making websites that convert and simplifying your marketing technology to make it work for you. Sounds good, right?

Rob Hyams

Chief Creative Officer

Rob has been building brands and campaigns since he came out of the womb…or at least that’s what it feels like. He has a rare gift; an ability to distill the complex into a succinct and compelling story.

We are all Care Givers.

The Montfort Hospital Foundation has been promoting the well-being of Eastern Ontario since 1986. It solicits, receives and administers funds that enable the Montfort Hospital to pursue its mission and achieve its objectives.

Recently the Foundation has launched a Regional Health Hub in Orleans that houses many specialists under one roof; an innovative evolution in healthcare creating a one-stop-shop for all your health needs.

The Need.

The Montfort Foundation was looking to tell, in a more compelling way, their story and the impact they were having in the community. 

Simultaneously, they were also looking to develop and execute a campaign strategy designed to increase awareness levels and donations for their new location and accompanying capital campaign for the Orléans Health Hub.

The Foundation's Identity.

Since the Foundation’s visual identity and narrative was hitherto directly tied to the hospital, we conducted an in-depth discovery phase, and developed a distinct design system that showcased how their work is directly impacting the efforts of the hospital to improve the health of the community.

Visual Identity

With a deep dive (and seemingly too many  post-its) into the vision and purpose of the Foundation,  “BonHomme” came to life; a symbol of care and support representing the role of the donor in the patient experience.


Previously the Foundations only online presence was on the Montfort Hospital’s website. It could be hard to find, navigate and  difficult to truly understand the role of the Foundation. As part of this new identity we created a donor-friendly website which clearly communicates the impact of how donor contributions are being used to improve patient care and staff satisfaction. 

The Campaign

We subsequently developed a donor-acquisition strategy which included campaign creative, paid digital campaigns, social media campaigns as well as video, display and television ads. 

Video Campaign - TV & Digital

After helping build the Case for Support for the Orleans Health Hub Capital Campaign, we developed a creative campaign to highlight the various services and benefits of this new local, innovative health hub. At the heart of the concept was a butterfly which spoke both to transformation of health services delivery as well as a the campaign itself taking flight. 

We are more than just a thrift store.

The Society of Saint Vincent de Paul has been operating in Canada for over 175 years and is composed of 800 conferences (chapters) across Canada. They help more than 350,000 people each year providing home visits to the isolated and material support in the form of non-perishable food, clothes, household items and furniture to individuals and families. The Society also provides assistance to refugees, immigrants, and northern communities. That’s what I am talking about. We love what they do and could not wait to get started. 

The Need.

The Society was looking to broaden the awareness of the work they do, and their donor base beyond their aging membership in order to continue their much needed work for the next 175 years.

the solution.


We created a new, modernized, donor friendly website that tells the story of the Society in a more compelling way integrating key points from their Case for Support.

Digital Campaign

We then deployed a series of digital campaigns and creative for various events (World Day of the Poor, Giving Tuesday, Christmas, etc.) throughout the year that ran on Facebook targeting Catholics across Canada to increase their donor base and website donations.

Print Campaign

We created a series of print assets to support the Society including an ad for the 2021 Ottawa Business Journal Giving Guide, New Donor Welcome Package and Monthly Donor Program.