Our Process - The KarmaDharma Way

Your business is like a puzzle. It will only come together if the pieces fit, and will only grow taller if you build in the correct order with the right foundation.

At KarmaDharma, we follow a process that ensures foundation and fit.

The process is scalable depending on the size and maturity of the business.   The size of the steps can change, but we believe each step should be taken.


Tools

Vision & Mission

  • Facilitated team sessions to zero in on your vision, mission and core values.

Values Creation

  • Facilitated team sessions to identify core values that underpin your organization.

Road Mapping

  • Facilitated ideation sessions to shape and structure your 1, 5 and 10-year goals.
  • Evaluation filters to prioritize initiatives.
  • Mapping the growth path with measurable milestones.

Scalability

  • Shaping the growth trajectory with pilots, tests, and planning for scalability.

Tools

Value Proposition

  • Process to understand customer needs by mapping their pains and gains, then relating it back to your company’s offering.

Market Analysis

  • Primary and secondary research to identify market dynamics and growth
    potential, including:
    • Market Sizing
    • Usage and Attitudes
    • Segmentation
    • Trends Analysis
    • P.E.S.T Analysis

Tools

Business Model Canvas

  • Process to describe, design, challenge and pivot the model for a business. It is used to align activities and identify opportunities for trade-offs.
  • Customized for traditional vs. social enterprises.

Facilitated S.W.O.T.

  • Deep dive into the strengths, weaknesses, opportunities and threats of your company.

Stakeholder interviews

  • Group and/or 1:1 sessions to identify cross-functional touch-points.

Tools

Entrepreneurial Operating System (EOS)

  • Pillars to align and synchronize all the pieces of a business enabling it to achieve results.

Employee Engagement

  • Road Mapping
  • Socialization

Tools

Brand Audit

  • Current equity, assets and associations.

Positioning and Essence

  • Forced decisions on who we want to target and how.

Brand Story Telling

  • Narrative with your customer as the hero.

Customer Personas

  • Detailed summaries to socialize key consumer insights.

Tools

Creative Platform

  • Springboard for how we will communicate the brand positioning.

Brand Guide

  • Logos and guidelines.

Media Planning

  • Funnel based approach (AIDA, ACR) for paid, owned and earned media.

Digital Strategy

  • SEO, SEM, and Always On

Social Media

  • Multi-platform strategy and community management.

Creative Development

  • Digital, web design, video, radio, print and events.

Content Strategy

  • Development and deployment.

Pre-Testing

  • Qualitative and/or quantitative testing of creative strategy pre-launch in market.

Tools

Customer Journey Map

  • Plotting all customer touchpoints and setting goals and accountabilities.

Product Strategy

  • Rationalization and innovation.

Moment of Truth Map

  • Identification and prioritization of touchpoints based on associated pains and gains with the consumer.

Tools

In-Market Performance

  • Dashboards

Tracking

  • A/B testing of new ideas in the market
  • Facilitated Post Mortem
  • Brand Health
  • Net Promoter Score
 

Tools

Vision & Mission

  • Facilitated team sessions to zero in on your vision, mission and core values.

Values Creation

  • Facilitated team sessions to identify core values that underpin your organization.

Road Mapping

  • Facilitated ideation sessions to shape and structure your 1, 5 and 10-year goals.
  • Evaluation filters to prioritize initiatives.
  • Mapping the growth path with measurable milestones.

Scalability

  • Shaping the growth trajectory with pilots, tests, and planning for scalability.
 

Tools

Value Proposition

  • Process to understand customer needs by mapping their pains and gains, then relating it back to your company’s offering.

Market Analysis

  • Primary and secondary research to identify market dynamics and growth
    potential, including:
    • Market Sizing
    • Usage and Attitudes
    • Segmentation
    • Trends Analysis
    • P.E.S.T Analysis
 

Tools

Business Model Canvas

  • Process to describe, design, challenge and pivot the model for a business. It is used to align activities and identify opportunities for trade-offs.
  • Customized for traditional vs. social enterprises.

Facilitated S.W.O.T.

  • Deep dive into the strengths, weaknesses, opportunities and threats of your company.

Stakeholder interviews

  • Group and/or 1:1 sessions to identify cross-functional touch-points.
 

Tools

Entrepreneurial Operating System (EOS)

  • Pillars to align and synchronize all the pieces of a business enabling it to achieve results.

Employee Engagement

  • Road Mapping
  • Socialization
 

Tools

Brand Audit

  • Current equity, assets and associations.

Positioning and Essence

  • Forced decisions on who we want to target and how.

Brand Story Telling

  • Narrative with your customer as the hero.

Customer Personas

  • Detailed summaries to socialize key consumer insights.
 

Tools

Creative Platform

  • Springboard for how we will communicate the brand positioning.

Brand Guide

  • Logos and guidelines.

Media Planning

  • Funnel based approach (AIDA, ACR) for paid, owned and earned media.

Digital Strategy

  • SEO, SEM, and Always On

Social Media

  • Multi-platform strategy and community management.

Creative Development

  • Digital, web design, video, radio, print and events.

Content Strategy

  • Development and deployment.

Pre-Testing

  • Qualitative and/or quantitative testing of creative strategy pre-launch in market.
 

Tools

Customer Journey Map

  • Plotting all customer touchpoints and setting goals and accountabilities.

Product Strategy

  • Rationalization and innovation.

Moment of Truth Map

  • Identification and prioritization of touchpoints based on associated pains and gains with the consumer.
 

Tools

In-Market Performance

  • Dashboards

Tracking

  • A/B testing of new ideas in the market
  • Facilitated Post Mortem
  • Brand Health
  • Net Promoter Score