The Society was looking to broaden the awareness of the work they do, and their donor base beyond their aging membership in order to continue their much needed work for the next 175 years.
We created a new, modernized, donor friendly website that tells the story of the Society in a more compelling way integrating key points from their Case for Support.
(Before: Left; After: Below)
We then deployed a series of digital campaigns and creative for various events (World Day of the Poor, Giving Tuesday, Christmas, etc.) throughout the year that ran on Facebook targeting Catholics across Canada to increase their donor base and website donations.
We created a series of print assets to support the Society including an ad for the 2021 Ottawa Business Journal Giving Guide, New Donor Welcome Package and Monthly Donor Program.
A modernized digital footprint of the Society has helped them grow their donor base and online donations as well.
Their online donations have increased by 200%.
The traffic on their organic social posts increased by 80%.