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Tourism Simplified

Client

Locali.t

Organization Type

  • NFP
  • Social Enterprise
  • Charity
  • B Corp
  • Conscience Capitalists

Type of Relationship

Following a change in relationship with the United Counties of Prescott & Russell, Prescott-Russell Tourism found themselves facing a tremendous opportunity: the chance to redefine who they were and how they would serve Canadians. They decided to move away from simply promoting Prescott-Russell to helping small towns across Canada leverage tourism as a source of economic development and prosperity.

The Need

A complete makeover: a new name, a new look and a new way of communicating who they were, what they and how they could provide value to Canadian communities and destinations.

The Solution

Following extensive competitive analysis and multiple brainstorming sessions with the clients, we helped them carve out a niche in the market. Not only from a name and look & feel perspective, but also by clarifying and simplifying their core value proposition so it would resonate with future clients.

Localit-07
Localit-08

The Solution

Following extensive competitive analysis and multiple brainstorming sessions with the clients, we helped them carve out a niche in the market. Not only from a name and look & feel perspective, but also by clarifying and simplifying their core value proposition so it would resonate with future clients.

Impact

This allowed the team at Locali.t to confidently propel themselves into the market in a clear, strategic, & professional manner. 

Everyone likes to leave the house feeling like a million bucks and ready to conquer the world!

Impact

This allowed the team at Locali.t to confidently propel themselves into the market in a clear, strategic, & professional manner. 

Everyone likes to leave the house feeling like a million bucks and ready to conquer the world!

Wherever you are.

Small town, agro-tourism, eco-tourism, culinary tourism and cultural tourism… Locali.t spans them all. Such a diverse brand needs room to grow. Our solution is creating micro-brands utilizing colours and icons to easily communicate with potential clients. 

Ahh, so that's how it works...

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Rob Hyams

Chief Creative Officer

Rob has been building brands and campaigns since he came out of the womb…or at least that’s what it feels like. He has a rare gift; an ability to distill the complex into a succinct and compelling story.

Brent Martel

Web Development & Marketing Automation

Brent is our resident experts on making websites that convert and simplifying your marketing technology to make it work for you. Sounds good, right?

Alan Horic

Senior Digital Ads Strategist

Alan is all-knowing (no joke) when it comes to deploying your digital marketing strategy; from search to display to Account-Based Marketing, he can turn your ads into a revenue generating machine.

Francesca Désulmé

Account Coordinator

Artist, communications enthusiast and social justice advocate, Francesca brings a plurality of lived experiences to the table. Organized, passionate and creative, she’ll help bring your projects to the next level.

Peter Georgariou

CEO & Founder

A Buddha-loving, health nut who races in Ironmans and marathons in his free time. He brings a ton of heart and intense questions to every moment. Trust us… 

Bárbara d’Oro

Content Strategist

Barbara is a journalist by trade who loves talking to people, asking great questions and giving a voice to their stories. Being Brazilian, she also loves a mean BBQ marathon at your local churrascaria.

Michelle Bell

Chief Marketing Officer

Michelle is an intensely caring, and lovably nerdy, triple-threat: her creative, strategic & engineer brain are the perfect recipe for taking your organization to the next level.

Karen Bramhill

Chief Experience Officer

Artist, epidemiologist, operations specialist and true lover of life; Karen is a true polymath that brings a wealth of care and knowledge to every engagement. And for the record, ambiguity and her are not the best of friends.

Jennifer
Lim-Tamkican

Creative Designer

Having been in the hospitality industry for years, Jennifer is passionate about creating meaningful experiences. Fuelled by string cheese, she applies a very thoughtful & practical mindset to her designs.

Geneviève
Côté-Nault

Account Coordinator

Gen will bring the energy to kick-start your project and the grit to see it through. Her conscience will find you the best strategy and probably save the planet along the way.

Jenna Araujo

Creative Lead

Jenna is the Swiss Army knife of creative…with a smile. She’s got a design solution for almost any problem accompanied by the most infectious giggle in the industry.