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Tourism Simplified

Following a change in relationship with the United Counties of Prescott & Russell, Prescott-Russell Tourism found themselves facing a tremendous opportunity: the chance to redefine who they were and how they would serve Canadians. They decided to move away from simply promoting Prescott-Russell to helping small towns across Canada leverage tourism as a source of economic development and prosperity.

the need.

Following a change in relationship with the United Counties of Prescott & Russell, Prescott-Russell Tourism found themselves facing a tremendous opportunity: the chance to redefine who they were and how they would serve Canadians. They decided to move away from simply promoting Prescott-Russell to helping small towns across Canada leverage tourism as a source of economic development and prosperity.

The Need

A complete makeover: a new name, a new look and a new way of communicating who they were, what they and how they could provide value to Canadian communities and destinations.

The Solution

Following extensive competitive analysis and multiple brainstorming sessions with the clients, we helped them carve out a niche in the market. Not only from a name and look & feel perspective, but also by clarifying and simplifying their core value proposition so it would resonate with future clients.

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The Solution

Following extensive competitive analysis and multiple brainstorming sessions with the clients, we helped them carve out a niche in the market. Not only from a name and look & feel perspective, but also by clarifying and simplifying their core value proposition so it would resonate with future clients.

Impact

This allowed the team at Locali.t to confidently propel themselves into the market in a clear, strategic, & professional manner. 

Everyone likes to leave the house feeling like a million bucks and ready to conquer the world!

Impact

This allowed the team at Locali.t to confidently propel themselves into the market in a clear, strategic, & professional manner. 

Everyone likes to leave the house feeling like a million bucks and ready to conquer the world!

Wherever you are.

Small town, agro-tourism, eco-tourism, culinary tourism and cultural tourism… Locali.t spans them all. Such a diverse brand needs room to grow. Our solution is creating micro-brands utilizing colours and icons to easily communicate with potential clients. 

Ahh, so that's how it works...

more of our work.