Client

Carlingwood Mall​

Deliverables

StrategyCampaign PlanningGraphic Design
Impact
Award Winning

Your Neighbourhood Shoppe

Teaming up with Carlingwood Mall, we have travelled through the seasons, delivering branding assets that send a breath of fresh air into the mall. Carlingwood mall is an anchor in the Westboro neighbourhood, the catch-all for your shopping needs. We loved being able to collaborate with Carlingwood to create campaigns and community outreach programs that have an impact on Ottawa.

#AWECarlingwood

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AWE stands for ‘Accept without Exception’, a true anthem for the anti-bullying movement. We worked with Carlingwood to create life-sized angel wings that embody empowerment. The award-winning campaign invited school children in to make a pledge to stand up against Bullying. The campaign also got some attention from local media such as Magic 100.3 and CTV.

WON SILVER

International Council Shopping Centre Awards

Seasonal Sensations

Each season we get to paint the mall with will posters and digital displays, and have it spill out on their website and social media.

Mask Group 830 by 492
Portfolio-Fall-Branding 963 by 492

Spring & Summer​

The long awaited ‘Summer’s Finally Here Sale!’ hits the halls of Carlingwood Mall. Using posters and social media posts, we drove traffic to otherwise unknown stores by increasing the awareness of what the mall all has to offer.

Autumn​

The Autumn Campaign kicks off with the Back to School Campaign. Tying the campaign into the launch of the Autumn visuals, the mall warms up with cozy colours and aspirational visuals.

Christmas

It’s the most wonderful time of the year! We leaned into cozy colours and sweater-weather moments in the Christmas campaign. One of our highlights from Christmas were long line-ups for “Spooky Santa”, drawing big crowds to the mall.

Winter

Winter’s Campaign was designed to put a smile on your face. Launching in the lawl after Christmas, it was designed to put the focus on all the good things winter has to offer — things to get you out, like grabbing a coffee with a friend, or outfitting yourself to make the most of your time outside.

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Rob Hyams

Chief Creative Officer

Rob has been building brands and campaigns since he came out of the womb…or at least that’s what it feels like. He has a rare gift; an ability to distill the complex into a succinct and compelling story.

Brent Martel

Web Development & Marketing Automation

Brent is our resident experts on making websites that convert and simplifying your marketing technology to make it work for you. Sounds good, right?

Alan Horic

Senior Digital Ads Strategist

Alan is all-knowing (no joke) when it comes to deploying your digital marketing strategy; from search to display to Account-Based Marketing, he can turn your ads into a revenue generating machine.

Francesca Désulmé

Account Coordinator

Artist, communications enthusiast and social justice advocate, Francesca brings a plurality of lived experiences to the table. Organized, passionate and creative, she’ll help bring your projects to the next level.

Peter Georgariou

CEO & Founder

A Buddha-loving, health nut who races in Ironmans and marathons in his free time. He brings a ton of heart and intense questions to every moment. Trust us… 

Bárbara d’Oro

Content Strategist

Barbara is a journalist by trade who loves talking to people, asking great questions and giving a voice to their stories. Being Brazilian, she also loves a mean BBQ marathon at your local churrascaria.

Michelle Bell

Chief Marketing Officer

Michelle is an intensely caring, and lovably nerdy, triple-threat: her creative, strategic & engineer brain are the perfect recipe for taking your organization to the next level.

Karen Bramhill

Chief Experience Officer

Artist, epidemiologist, operations specialist and true lover of life; Karen is a true polymath that brings a wealth of care and knowledge to every engagement. And for the record, ambiguity and her are not the best of friends.

Jennifer
Lim-Tamkican

Creative Designer

Having been in the hospitality industry for years, Jennifer is passionate about creating meaningful experiences. Fuelled by string cheese, she applies a very thoughtful & practical mindset to her designs.

Geneviève
Côté-Nault

Account Coordinator

Gen will bring the energy to kick-start your project and the grit to see it through. Her conscience will find you the best strategy and probably save the planet along the way.

Jenna Araujo

Creative Lead

Jenna is the Swiss Army knife of creative…with a smile. She’s got a design solution for almost any problem accompanied by the most infectious giggle in the industry.

Assia Merazi

Senior Designer

Mrs. Creative Worldwide hailing straight from Dubai, Assia is eager to unleash her strategic design genius on your brand. Yalla!