Client

Symbio

Livrables

Ce que nous ♥️ chez eux
Des bienfaiteurs qui font des affaires comme il se doit

IT. Simplifié.

Lorsque messieurs Sutter et Stayton de Symbio nous ont approchés pour la première fois, ils avaient besoin d’un logo et d’un nouveau site Web, et souhaitaient repérer des clients potentiels. Malheureusement, nous nous sommes classés deuxièmes dans le processus d’entrevue et n’avons pas été retenus.

Meilleure étude de cas de tous les temps!

C’est une blague. Nous avons effectué un suivi quelques mois plus tard pour savoir si leur projet progressait bien et nous avons été chanceux. Ils n’avaient pas tout à fait trouvé chaussure à leur pied avec la première agence et nous avons saisi l’occasion.

Découverte

Après notre première réunion et un audit de la marque, nous avons fait un certain nombre de découvertes qui ont donné une nouvelle tournure à notre projet commun. 

Premièrement, ils étaient bien plus qu’une entreprise de services informatiques. Le profil des clients qu’ils croyaient chercher n’était en fait pas le type de clients qu’ils souhaitaient avoir à l’avenir. 

Bon débarras aux directeurs de services informatiques 

Bienvenue aux PDG d’entreprises à impact comme celles certifiées B Corp et les organismes sans but lucratif

Les raisons pour lesquelles ils se sont lancés dans les affaires et leur façon de mener leurs activités sont plus importantes que les activités elles-mêmes.

Générer des retombées sociales est leur priorité, tandis que faire des profits vient loin derrière.

Leur récente certification B Corp a été une heureuse confirmation du réel souci et de l’intentionnalité derrière Symbio.

Messages

Leur volonté de refaire l’image de marque était motivée par un profond désir que Symbio puisse communiquer visuellement leurs valeurs et leur raison d’être. Il fallait commencer non seulement par ce qu’ils communiquent, mais également par la façon dont ils le communiquent.

Après plusieurs séances de remue-méninges et d’entrevues, nous avons élaboré leurs principaux messages, y compris la promesse de leur marque, ses attributs, ses valeurs et sa voix, ainsi que sa proposition de valeur.

Bon débarras au charabia générique des technologies de l’information qu’on peut trouver n’importe où.

Le temps était venu de se concentrer sur ce qu’ils font, les problèmes qu’ils résolvent et les retombées que les entreprises qu’ils aident ont sur leurs collectivités respectives. 

Un nouveau slogan était de mise : Great IT for the Greater Good (Des TI hors du commun pour le bien commun)

Visual Identity

Le moment était venu de donner vie à cette marque.

Symbio, tout comme nous, a de multiples facettes. C’est une entreprise de TI, une société d’intérêt public, un remue-merde (le qualificatif est le mien, et non le leur. Ils ont peut-être dit « rebelles », mais appelons un chat un chat. 😁)

Après de nombreuses moutures et divers concepts, l’arbre des TI a vu le jour. Il combinait leur travail et leurs initiatives de durabilité environnementale. (Symbio compense l’empreinte de carbone des TI de ses clients par la plantation d’arbres.)

Puis, nous avons conçu la structure de son identité visuelle, notamment les couleurs, les images, le graphisme, les boutons et les textures. Les lignes directrices de la marque et un ensemble de composants complémentaires, comme du papier à en-tête, des modèles de documents PowerPoint, des signatures de courriel, etc. sont venus couronner le tout.

L’équipe pouvait maintenant partir à l’aventure avec ses nouveaux atouts.

Site web

C’est ici que toutes les pièces se sont emboîtées, bien visibles au monde entier.

Toute la pression repose sur les épaules du site Web : celui-ci doit à la fois faire une excellente première impression, communiquer clairement comment l’entreprise peut amplifier l’impact de ses futurs clients grâce à une solide base de TI, et doucement encourager tout client potentiel d’entreprises attiré par ce qu’ils avaient à offrir.

Raconter clairement l’histoire de Symbio et celle de ses clients, offrir une expérience utilisateur sans failles et créer une machine à débusquer des clients potentiels qui tape à l’œil. 😊💪 Nous étions prêts à relever le défi.

Voir le site web au SYM.BIO > 

Intégrer le marché

Il était alors temps d’annoncer à tous que Symbio était là pour les aider et de trouver d’autres personnes partageant ses convictions.

Nous avons aidé l’équipe à mettre en œuvre son marketing numérique, son contenu (destiné notamment aux réseaux sociaux et aux courriels) et sa stratégie en matière de canaux.

Plus de projets

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En collaboration avec le centre commercial Carlingwood, nous avons fait le tour des saisons et apporté des éléments revigorants pour la marque. Carlingwood est un important lieu de rassemblement du quartier de Westboro, un endroit où l’on peut combler tous ses besoins en matière de magasinage. Nous avons adoré collaborer avec le centre commercial pour créer des campagnes et des programmes de sensibilisation communautaire aux retombées importantes pour Ottawa.
À la suite d’un changement de relation au niveau des Comtés-Unis de Prescott et Russell, Tourisme Prescott-Russell est tombé sur une formidable occasion: la possibilité de se redéfinir et de revoir sa façon de servir les Canadiens. L’organisme a décidé de ne plus uniquement promouvoir Prescott-Russel, mais d’aider toutes les petites villes du Canada à tirer parti du tourisme en tant que source de développement économique et de prospérité.

Project Manager / Account Strategist

What we are looking for

We are looking for a purpose-driven creative mind that thrives in helping clients bring their projects and aspirations to life. You will work with our clients to help them develop their strategic direction and build the marketing plan to bring it to life. You will have the pleasure (for the most part 😁) of working closely with our internal team and partners consisting of traditional and digital marketing, creative and graphic design, web developers, as well as other areas of the agency. 

You will work very closely with our team to manage, schedule, organize, and help create and implement client strategy. You will be working with several accounts and need to be able to manage your time effectively and work well on tight deadlines. 

Company Overview

karmadharma is a creative agency that helps enterprising organizations who want to do better in the world, do better. (We also put this into action and try very hard to do better every day!) Because when do-gooders do good, the results for all will be extraordinary. Our Ottawa-based creative agency is looking for a like minded human to join us in this Marketing Coordinator role.

We are growing and are looking for passionate and qualified people to join our team of extraordinary and eclectic people.

We need you to

  • Be an awesome team member
  • Make a difference in the world (No pressure. 😁)
  • Become a trusted advisor to our clients
  • Understand client needs and find creative solutions to help them achieve their goals. 
  • Understand your client sector and its challenges in order to seize opportunity of growth and make the appropriate recommendations. 
  • Develop, implement and execute strategic marketing plans
  • Coordinate initiatives with internal team and partners, 
  • Ensure projects are within scope of work, budget and in line with their branding.
  • Manage your time judiciously 

We need your

  • Strong emotional intelligence and a growth mindset (If you know everything, we are not the right place for you.)
  • Ability to not take yourself too seriously
  • Ability to think creatively and innovatively, and anticipate client’s needs
  • Great understanding of traditional and emerging marketing channels
  • Ability to work in a fast-paced, deadline-sensitive environment, managing multiple tasks with varying priorities. 
  • Familiarity with the latest trends, technologies and methodologies in creative strategy, marketing, etc.
  • Great writing and communication skills in both French and English

Your know-how

  • A strong desire to make a positive impact in the world
  • A good head on your shoulders
  • Kindness, empathy and compassion
  • A minimum of 7 years experience in marketing strategy or any related field 
  • And if you are on a journey to become a better version of yourself, you probably fit the team! 

We offer

  • Permanent, full-time position
  • Flexible schedule;
  • Possibility of remote work;
  • Office located in the Westboro district, close to all services
  • Competitive salary according to experience and qualifications;
  • Benefits.
  • Professional training.
  • Unlimited time-off
  • Office close between Christmas and New Year’s Day.

Please submit a resume that showcases the required responsibilities and skill sets above. 

Only those whose skills and qualifications closely match the requirements of this position will be contacted.

We can’t wait to meet you!

Michelle Bell

Chief Marketing Officer

Michelle is an intensely caring, and lovably nerdy, triple-threat: her creative, strategic & engineer brain are the perfect recipe for taking your organization to the next level.

Brian

Brian Mikula

Account Strategist

The entrepreneur, he will ‘tea’ you up for success (that would be more funny if you knew he founded a tea company). But seriously, this guy has a mind for marketing.

Assia Merazi

Creative Director

Mrs. Creative Worldwide hailing straight from Dubai, Assia is eager to unleash her strategic design genius on your brand. Yalla!

Jenna Araujo

Creative Lead

Jenna is the Swiss Army knife of creative…with a smile. She’s got a design solution for almost any problem accompanied by the most infectious giggle in the industry.

Geneviève
Côté-Nault

Account Coordinator

Gen will bring the energy to kick-start your project and the grit to see it through. Her conscience will find you the best strategy and probably save the planet along the way.

Jennifer
Lim-Tamkican

Creative Designer

Having done it all as a marketing freelancer, Jennifer applies a very thoughtful & practical mindset to her designs. She is the perfect combination of creative and cool in art and in life.

Karen Bramhill

Account Strategist

Artist, epidemiologist, operations specialist and true lover of life; Karen is a true polymath that brings a wealth of care and knowledge to every engagement. And for the record, ambiguity and her are not the best of friends.

Bárbara d’Oro

Content Strategist

Barbara is a journalist by trade who loves talking to people, asking great questions and giving a voice to their stories. Being Brazilian, she also loves a mean BBQ marathon at your local churrascaria.

A fresh coat of paint.

We are proud to have helped Nelligan Law refresh their look and feel. A refreshing take for a law firm, Nelligan decided to show off the more human side of their firm and their commitment to the community in their new identity. Watch the new promotional videos and see who the real hero of the story is.

Corporate Assets.

As part of a Brand Makeover for Nelligan, we created essential corporate elements, such as a website re-design, business cards, stationary, practice group guides and other marketing materials. Here is a just a taste of some of our work: 

The Campaign.

We hope you never have to call us…

Sometimes life can get messy. No one plans for this, but when it happens, you want the best on your side. These ads focus on those times. “We hope you never need us, but if you do..”

 Instead of putting our expertise and experience and the heart of the story, we chose to demonstrate our empathy and understanding for the difficulties facing our clients.Our clients are truly the heroes of our story.

Peter Georgariou

CEO & Founder

A Buddha-loving, health nut who races in Ironmans and runs marathons in his free time. He brings a bit of heart to each of his clients. Just wait and see how accurate that statement really is. 

Francesca Désulmé

Account Coordinator

Artist, communications enthusiast and social justice advocate, Francesca brings a plurality of lived experiences to the table. Organized, passionate and creative, she’ll help bring your projects to the next level.

Alan Horic

Senior Digital Ads Strategist

Alan is all-knowing (no joke) when it comes to deploying your digital marketing strategy; from search to display to Account-Based Marketing, he can turn your ads into a revenue generating machine.

Brent Martel

Web Development & Marketing Automation

Brent is our resident experts on making websites that convert and simplifying your marketing technology to make it work for you. Sounds good, right?

Rob Hyams

Chief Creative Officer

Rob has been building brands and campaigns since he came out of the womb…or at least that’s what it feels like. He has a rare gift; an ability to distill the complex into a succinct and compelling story.

We are all Care Givers.

The Montfort Hospital Foundation has been promoting the well-being of Eastern Ontario since 1986. It solicits, receives and administers funds that enable the Montfort Hospital to pursue its mission and achieve its objectives.

Recently the Foundation has launched a Regional Health Hub in Orleans that houses many specialists under one roof; an innovative evolution in healthcare creating a one-stop-shop for all your health needs.

The Need.

The Montfort Foundation was looking to tell, in a more compelling way, their story and the impact they were having in the community. 

Simultaneously, they were also looking to develop and execute a campaign strategy designed to increase awareness levels and donations for their new location and accompanying capital campaign for the Orléans Health Hub.

The Foundation's Identity.

Since the Foundation’s visual identity and narrative was hitherto directly tied to the hospital, we conducted an in-depth discovery phase, and developed a distinct design system that showcased how their work is directly impacting the efforts of the hospital to improve the health of the community.

Visual Identity

With a deep dive (and seemingly too many  post-its) into the vision and purpose of the Foundation,  “BonHomme” came to life; a symbol of care and support representing the role of the donor in the patient experience.

Website

Previously the Foundations only online presence was on the Montfort Hospital’s website. It could be hard to find, navigate and  difficult to truly understand the role of the Foundation. As part of this new identity we created a donor-friendly website which clearly communicates the impact of how donor contributions are being used to improve patient care and staff satisfaction. 

The Campaign

We subsequently developed a donor-acquisition strategy which included campaign creative, paid digital campaigns, social media campaigns as well as video, display and television ads. 

Video Campaign - TV & Digital

After helping build the Case for Support for the Orleans Health Hub Capital Campaign, we developed a creative campaign to highlight the various services and benefits of this new local, innovative health hub. At the heart of the concept was a butterfly which spoke both to transformation of health services delivery as well as a the campaign itself taking flight. 

We are more than just a thrift store.

The Society of Saint Vincent de Paul has been operating in Canada for over 175 years and is composed of 800 conferences (chapters) across Canada. They help more than 350,000 people each year providing home visits to the isolated and material support in the form of non-perishable food, clothes, household items and furniture to individuals and families. The Society also provides assistance to refugees, immigrants, and northern communities. That’s what I am talking about. We love what they do and could not wait to get started. 

The Need.

The Society was looking to broaden the awareness of the work they do, and their donor base beyond their aging membership in order to continue their much needed work for the next 175 years.

the solution.

Website

We created a new, modernized, donor friendly website that tells the story of the Society in a more compelling way integrating key points from their Case for Support.

Digital Campaign

We then deployed a series of digital campaigns and creative for various events (World Day of the Poor, Giving Tuesday, Christmas, etc.) throughout the year that ran on Facebook targeting Catholics across Canada to increase their donor base and website donations.

Print Campaign

We created a series of print assets to support the Society including an ad for the 2021 Ottawa Business Journal Giving Guide, New Donor Welcome Package and Monthly Donor Program.