Strategy

A single grant sparked 1.7 million impressions, 89K+ engagements, and lasting donor growth for Science Friday. When they received a one-time government grant for innovative marketing, they wanted more than a short-term boost. They wanted momentum that would carry into future fundraising seasons.  Their goal: reconnect with lapsed donors, inspire...

Francesca Désulmé is a strategist at karmadharma with expertise in helping clients bridge the gap between business goals and marketing outcomes. She’s at the forefront of creative marketing tactics and data-driven insights, ensuring every campaign reaches its intended audience with measurable impact. Let’s explore how Francesca leverages Key Performance Indicators...

A significant shift is underway in today’s evolving marketplace. Businesses are increasingly moving away from a purely profit-centric model to focus on social impact. It’s about aligning business goals with societal needs, for a positive loop of impact and profit.   Understanding The Shift This transition is redefining success. It...

“Who wants to be the leader?”  I smile as I scroll through the Zoom participants on my screen, wondering whom the instructor will select, yet intuitively knowing he will call my name.  “Karen, what about you?”  The invisible “I’ll go first” sign is something I’ve always carried–in life and in...

We all find ourselves pulled into so many directions, that we inevitably find ourselves trying to do so many things at the same time. But in case you hadn’t heard, multitasking is a myth. It is draining your energy, effectiveness and creativity. Time to let it go.

It’s easy to jump right to the end - to the answers, but sometimes we need to take a couple steps back and start with some questions. Are you jumping to the solution without fully understanding the problem? Find out why you need to spend a bit of time focused...