Nourishing the potential for systemic change
Le CAP (Centre d’Appui et de Prévention), a dedicated organization serving diverse francophone communities in Ottawa, has been a cornerstone in providing mental health support to those in need.
the need.
We enhanced awareness of their available help through social media content and a strategy that resonated with their mission.
the approach.
1. strategic session
We delved into their ethos by engaging with their team, understanding their stories, and appreciating the meticulous care in their workspace. This human-centric approach allowed us to grasp their needs and the profound impact of their work, shaping our strategy. Based on their brand guidelines, we also researched and suggested new imagery to create a stronger online presence and establish consistency.
2. content audit
This analysis helped us identify key themes and target audiences, leading to a refined social media strategy. We proposed innovative content ideas, including videos and diverse themes that aligned with their mission.
Their enthusiasm and trust in our ideas further enhanced our dynamic partnership.
3. implementation
We create regular content: copywriting, design, videos, and social media management. Our collaboration is aimed at promoting Le CAP's and La Boussole's valuable yet underrecognized services and tools for mental health.
the outcome.
Through strategic content and creative solutions, we’ve enhanced Le CAP’s brand visibility and impact in the community. We elevated their digital footprint, strengthening their ability to reach and support more individuals in need of their help. Our journey with Le CAP is a testament to the power of strategic digital content in transforming an organization’s outreach and impact.
Le Cap
social media reach
in followers
engagement in 8 months
La Boussole
social media reach
in followers
post impressions
....The people. Passion and authenticity + depth of knowledge and experience. The team really takes the time to build and get to know their clients' needs and it feels like they become an extension of our own team.
karmadharma highlight
.
- We’ve maintained a positive relationship with them as our basis.
- We care about our clients and their work. We share that passion for a strong collaboration.
- We loved the client's reaction. They were so excited and happy about the initial game plan for our first strategic session. They feel supported and happy with our work. We’re very proud of the client's satisfaction.
