Impacting communities
The Society of Saint Vincent de Paul (SSVP), a renowned charity, started to face critical challenges: an aging volunteer and donor base, and at-risk sustainability. Grappling with changing demographics, they also faced increased competition in charitable giving, and a need for greater brand recognition and understanding.
the need.
We embarked on a journey to rejuvenate their image and operations, aligning their brand with contemporary expectations while preserving their core values of service and community support.
the approach.
1. ASSESSMENT
This involved a comprehensive brand refresh and strategy development. We focused on modernizing SSVP’s brand identity to resonate with a broader, more diverse audience while maintaining its core ethos. Recognizing the need to streamline their digital footprint, we consolidated their online presence by creating a distinction between the Society and their Thrift Stores across Canada. This move aimed to create a unified brand across Canada and eliminate any confusion surrounding their online identity.
2. DIGITAL TRANSFORMATION
Website Overhaul: We revamped their website, ensuring it was intuitive, engaging, and reflective of the modernized brand. Similarly, the creation of chezvincent.org marked the establishment of a nationally unified thrift store chain under the Chez Vincent brand.
Content Plan and Social Media Engagement: Our robust content strategy enhances SSVP's social media presence, focusing on engagement and awareness. This included regular, compelling social posts across platforms, emphasizing the organization's impact and work.
Digital Advertising: A targeted digital advertising campaign was launched to support fundraising initiatives, drawing attention to the vital services SSVP provides.
3. FUNDRAISING AND DEVELOPMENT
We initiated a series of actions to foster a culture of philanthropy:
Development Team Establishment: A dedicated team was set up to pursue legacy and major donors, equipped with effective fundraising collateral.
Donor-Centric Approach: We shifted the focus to make SSVP's brand and communications more donor-centric, ensuring that supporters felt valued and understood the impact of their contributions.
the outcome.
Our comprehensive approach led to a significant transformation in how SSVP is perceived and operates. Their consolidation into two main websites and enhanced social media strategy significantly boosted brand awareness and appeal to a wider demographic, addressing the aging donor base issue. We also leveraged online donations for sustainable fundraising growth.
Our work modernizing SSVP’s digital and branding strategies has strengthened their ability to support the most vulnerable people across Canada.
Increased brand recognition
Enhanced digital presence
Boosted social media engagement
