Stepping into the Do-Gooder Support Role



Author —Auteur — Peter Georgariou

What one can be, one must be.

  • I want to be of service. 
  • I want to be part of something that is bigger than myself.
  • I want to honour all that I have been blessed with and give back to a world that has been so generous to me.
  • I want to be an exemplar for my family and those around me.
  • I want to stand. Tall. For something.

When I started KarmaDharma in early 2017 after a long corporate career, I was excited by the prospect of entrepreneurship. I wanted to write my own script. Sail my own ship. I was tired of fulfilling someone else’s goals.

Yet the lustre was quickly waning on the dream. We felt like we had to take on all sorts of jobs to make sure we could feed the kids and keep a roof over our head. We were doing a ton of work that we loved, but a good chunk of work as well that simply served to pay the bills.

Then, we got the opportunity to work with CURE Foundation, a national breast cancer foundation out of Montreal. We got to tell the story of breast cancer survivors and help the foundation get their message out to the world. 

Over time, we were fortunate enough to start doing more and more work with foundations, charities, not-for-profits, social enterprises, etc. 

These weren’t the most lucrative jobs, but they were the ones that filled our souls…hmmm….

* Cue butterflies in my tummy like a teenage first date. It was clear this is exactly where we needed to be.

* Cue epiphany. 

We need to put our gifts in service of organizations whose sole mission is to make the world a better place: impact organizations. Booya.

A lot of agencies and consulting firms can’t be bothered with impact organizations because they usually don’t have much money. Clearly, this is not the quickest way to fortune and fame for us, but it is where we do our best work. 

And it is where we can make a difference in the world.

We can combine the best practices in strategy and marketing from the for-profit world with the knowledge and expertise in the mission-based sector to create a force for good.

Our mission truly is to help you fulfill yours.

It courses through every fibre of our DNA. It is what we were sent here to do. 

We are do-gooders that understand how markets and marketing work. We can hold space for both mission and margin to help organizations structure themselves for long term sustainability and get their message out to the world.

In the end, if we are to be remembered for one thing, it will be that we gave everything we’ve got in service to making this world a better place for everyone and everything.

Let’s do this.

Peter Georgariou

CEO & Founder

With over 18 years of experience in sales, marketing and operations, Peter enjoys helping businesses establish the proper structures, strategies and marketing plans to help them achieve their goals and dreams. He is helping them make the most of their potential and ability to impact the communities in which they live.

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