Stepping into the Do-Gooder Support Role



Author —Auteur — Peter Georgariou

What one can be, one must be.

  • I want to be of service. 
  • I want to be part of something that is bigger than myself.
  • I want to honour all that I have been blessed with and give back to a world that has been so generous to me.
  • I want to be an exemplar for my family and those around me.
  • I want to stand. Tall. For something.

When I started KarmaDharma in early 2017 after a long corporate career, I was excited by the prospect of entrepreneurship. I wanted to write my own script. Sail my own ship. I was tired of fulfilling someone else’s goals.

Yet the lustre was quickly waning on the dream. We felt like we had to take on all sorts of jobs to make sure we could feed the kids and keep a roof over our head. We were doing a ton of work that we loved, but a good chunk of work as well that simply served to pay the bills.

Then, we got the opportunity to work with CURE Foundation, a national breast cancer foundation out of Montreal. We got to tell the story of breast cancer survivors and help the foundation get their message out to the world. 

Over time, we were fortunate enough to start doing more and more work with foundations, charities, not-for-profits, social enterprises, etc. 

These weren’t the most lucrative jobs, but they were the ones that filled our souls…hmmm….

* Cue butterflies in my tummy like a teenage first date. It was clear this is exactly where we needed to be.

* Cue epiphany. 

We need to put our gifts in service of organizations whose sole mission is to make the world a better place: impact organizations. Booya.

A lot of agencies and consulting firms can’t be bothered with impact organizations because they usually don’t have much money. Clearly, this is not the quickest way to fortune and fame for us, but it is where we do our best work. 

And it is where we can make a difference in the world.

We can combine the best practices in strategy and marketing from the for-profit world with the knowledge and expertise in the mission-based sector to create a force for good.

Our mission truly is to help you fulfill yours. 

It courses through every fibre of our DNA. It is what we were sent here to do. 

We are do-gooders that understand how markets and marketing work. We can hold space for both mission and margin to help organizations structure themselves for long term sustainability and get their message out to the world.

In the end, if we are to be remembered for one thing, it will be that we gave everything we’ve got in service to making this world a better place for everyone and everything.

Let’s do this.

Peter Georgariou

CEO & Founder

With over 18 years of experience in sales, marketing and operations, Peter enjoys helping businesses establish the proper structures, strategies and marketing plans to help them achieve their goals and dreams. He is helping them make the most of their potential and ability to impact the communities in which they live.

More Insights


For those of you who have never heard of a B-Corp, it is...
Connection We are simultaneously hardwired and starved for it. A recent study cited...
Personal Growth
Life has been quite full this past week…and may have even overflowed a...

Rob Hyams

Chief Creative Officer

Rob has been building brands and campaigns since he came out of the womb…or at least that’s what it feels like. He has a rare gift; an ability to distill the complex into a succinct and compelling story.

Brent Martel

Web Development & Marketing Automation

Brent is our resident experts on making websites that convert and simplifying your marketing technology to make it work for you. Sounds good, right?

Alan Horic

Senior Digital Ads Strategist

Alan is all-knowing (no joke) when it comes to deploying your digital marketing strategy; from search to display to Account-Based Marketing, he can turn your ads into a revenue generating machine.

Francesca Désulmé

Account Coordinator

Artist, communications enthusiast and social justice advocate, Francesca brings a plurality of lived experiences to the table. Organized, passionate and creative, she’ll help bring your projects to the next level.

Peter Georgariou

CEO & Founder

A Buddha-loving, health nut who races in Ironmans and marathons in his free time. He brings a ton of heart and intense questions to every moment. Trust us… 

Bárbara d’Oro

Content Strategist

Barbara is a journalist by trade who loves talking to people, asking great questions and giving a voice to their stories. Being Brazilian, she also loves a mean BBQ marathon at your local churrascaria.

Michelle Bell

Chief Marketing Officer

Michelle is an intensely caring, and lovably nerdy, triple-threat: her creative, strategic & engineer brain are the perfect recipe for taking your organization to the next level.

Karen Bramhill

Chief Experience Officer

Artist, epidemiologist, operations specialist and true lover of life; Karen is a true polymath that brings a wealth of care and knowledge to every engagement. And for the record, ambiguity and her are not the best of friends.


Creative Designer

Having been in the hospitality industry for years, Jennifer is passionate about creating meaningful experiences. Fuelled by string cheese, she applies a very thoughtful & practical mindset to her designs.


Account Coordinator

Gen will bring the energy to kick-start your project and the grit to see it through. Her conscience will find you the best strategy and probably save the planet along the way.

Jenna Araujo

Creative Lead

Jenna is the Swiss Army knife of creative…with a smile. She’s got a design solution for almost any problem accompanied by the most infectious giggle in the industry.