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Latest Musings

Reimagining a brand from the inside out
What does it take to evolve from a traditional player to a modern leader, without losing your roots? That’s exactly what Highstreet Insurance & Financial Services set out to answer. As one of the fastest-growing...
People and Culture
It’s Not What You Think. I’ve read the books. Maybe you have too. Daring Greatly. The 5 Dysfunctions of a Team. Leaders Eat Last. The Culture Code. Books that name what many of us feel...

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Author —Auteur — Karen Bramhill
Marketing Strategy
When you’re watching TV, how often are you solely focused on just that one screen? If you’re like a lot of us, even as the television continues to play, you’re constantly reaching for your phone,...

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Author —Auteur — karmadharma
Purpose-Driven Marketing
Imagine you’re a child suddenly facing the daunting reality of a cancer diagnosis. Around you, a devoted team of doctors, nurses, and specialists work tirelessly, equipped with the latest treatments and research to provide the...

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Author —Auteur — karmadharma
Purpose-Driven Marketing
Nearly 35,000 people are homeless on any given night in Canada, a stark statistic highlighting the severity of our country’s housing crisis. Amidst this growing challenge, the Society of Saint Vincent de Paul’s (SSVP) volunteers...

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Author —Auteur — karmadharma Web
People and Culture
This January didn’t bring its usual burst of energy—me, ready to hit the ground running and take the world by storm. Instead, it rolled in like a bowling ball, shaking the beautiful, slow bubble of...

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Author —Auteur — Karen Bramhill
Purpose-Driven Marketing
Transparency in business is a strategic imperative. Consumers and employees are demanding greater openness, making authenticity and accountability all the more pronounced. This leads to trust and loyalty, which are essential for long-term success.  ...

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Author —Auteur — karmadharma