insights.

Latest Musings

From houseless to housed: how SSVP is rewriting stories of hope
Nearly 35,000 people are homeless on any given night in Canada, a stark statistic highlighting the severity of our country’s housing crisis. Amidst this growing challenge, the Society of Saint Vincent de Paul’s (SSVP) volunteers...
People and Culture
This January didn’t bring its usual burst of energy—me, ready to hit the ground running and take the world by storm. Instead, it rolled in like a bowling ball, shaking the beautiful, slow bubble of...

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Author —Auteur — Karen Bramhill
Purpose-Driven Marketing
Transparency in business is a strategic imperative. Consumers and employees are demanding greater openness, making authenticity and accountability all the more pronounced. This leads to trust and loyalty, which are essential for long-term success.  ...

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Author —Auteur — karmadharma
Purpose-Driven Marketing
In an era when consumers are increasingly driven by values, creative campaigns with a cause take centre stage. They weave the fabric of social responsibility into brand narratives with powerful messages and transformative experiences.  ...

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Author —Auteur — karmadharma
Marketing Strategy
Francesca Désulmé is a strategist at karmadharma with expertise in helping clients bridge the gap between business goals and marketing outcomes. She’s at the forefront of creative marketing tactics and data-driven insights, ensuring every campaign...

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Author —Auteur — karmadharma
Reflection
Every day on my drive to work, I cross the Ottawa River going from Quebec to Ontario. Beneath the bridge, there is a picturesque small island and bird sanctuary. Over the past few months, I...

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Author —Auteur — Peter Georgariou
People and Culture
Only 28% of senior management positions globally are held by women. Fewer than 10% of Fortune 500 CEOs are women. Let that sink in for a moment. We all know the stats, and frankly, they’re...

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Author —Auteur — Karen Bramhill