There is a myriad of metrics you can measure. With all the pressure to be “data-driven” and measuring all that you can, buzzword metrics can be tempting. However, just as ignorance can be costly, data without a plan can be equally dangerous.
Donor Retention. Why it matters and what you need to do.
The importance of donor retention is not new. Every site, conference and article in the non-profit sector touts the importance of nurturing the donors that you have. So do we. So what now? Let’s go a little deeper – and really understand why it matters and more importantly, what you can do about it.
The CURE Foundation for breast cancer is a national foundation that provides funding for research, medical equipment and community programs for breast cancer patients. National Denim Day is CURE’s primary source of fundraising. KarmaDharma had the privilege of working with them this year to execute the National Denim Day campaign, which included a combination of digital and print assets.
We are proud to have helped Nelligan Law refresh their look and feel in the world. As they looked to show their true colours, the more human side of the firm and their commitment to the community, we co-created a new fresh face to reinvigorate the brand.