There is a myriad of metrics you can measure. With all the pressure to be “data-driven” and measuring all that you can, buzzword metrics can be tempting. However, just as ignorance can be costly, data without a plan can be equally dangerous.
Donor Retention. Why it matters and what you need to do.
The importance of donor retention is not new. Every site, conference and article in the non-profit sector touts the importance of nurturing the donors that you have. So do we. So what now? Let’s go a little deeper – and really understand why it matters and more importantly, what you can do about it.
Following a change in relationship with the United Counties of Prescott & Russell, Prescott-Russell Tourism found themselves facing a tremendous opportunity: the chance to redefine who they were and how they would serve Canadians. They decided to move away from simply promoting Prescott-Russell to helping small towns across Canada leverage tourism as a source of economic development and prosperity.