The Universe Bends Toward Courage



Author —Auteur — Peter Georgariou

In a soul-filling twist of fate, my path, our path, crossed with that of Rob Hyams.

In the middle of the whirlwind that is COVID, one of our senior team members had to take a leave of absence and we needed someone to help pick up some of the slack. A partner of ours referred me to Rob and we met over coffee.

Rob had worked at one of Ottawa’s largest creative agencies, so, needless to say, expectations were high. (Sorry Rob.) Immediately he conveyed a sense of ease and understanding and not an ounce of judgment. He simply got us, where we were and what we were going through.

In our initial and subsequent chats, we covered everything under the sun. Our raison d’être and aspirations, our business model, resource allocation, client roster, brand positioning, you name it.

In the end, I realized that we, KarmaDharma, clearly needed some help to put into place everything we help our clients with, i.e. strategy and marketing…I know….I know…we truly were/are the poorly shoed cobbler.

He went through our website and came back with one overarching message: our website demonstrates a lack of confidence… This, somewhat literally, winded me. I will say that it did take a few minutes to compose myself and even writing it down now for you still kicks me in the ass. Much like my shrink back in the day, but I digress.

We were trying to be all things to all people for fear of not scooping up every dollar that passed our way. Throwing everything in there just in case. Fear of missing out. Fear that I couldn’t focus my efforts and be a successful entrepreneur. A scarcity mindset to say the least. Painful.

As I described what we were trying to achieve with KarmaDharma, Rob brought up the difference between a marketing shop and a true agency. A marketing shop is a firm that helps clients with tactical elements of their marketing strategy. An agency sees the bigger, broader picture, working on the strategy and plans to take the entire organization to a whole new level.

Every fibre of my being, at every vibrational level, resonated with this.

Despite thinking big picture – let’s change the world, live for a reason, make an impact, and leave a legacy – we were showing up small. I was showing up small.  And it clearly wasn’t/isn’t serving us.

Rob, perhaps unknowingly, bestowed upon us the ability to dream big again. In a way, he gave us permission to be unapologetically ourselves and go for gold.

So we are cleaning house in how we are showing up and talking about ourselves. Stripping down the website content. Shifting our positioning into focus and owning it fully:

KarmaDharma is a Creative Agency.

There, I said it.

Marketing shop no more.

The words we use and the labels we assign can change everything. I realized I was biased…against myself. So my deepest gratitude goes out to Rob for reigniting my courage to show up fully as my idiosyncratic, intense and occasionally off-putting, compassionate, generous, driven self. To shine brightly for my family, my teammates and my clients. The resulting change in both mine and KarmaDharma’s course will forever alter, not only our destination, but the quality and the magnitude of our journey. Since this humbling, yet seismic attitudinal and emerging energetic shift, it is as if the stars have re-aligned themselves to ensure our success. New clients and partners are finding their way to us. Our voice and our work needs to get out there and help more and more organizations. The universe bends toward courage. It is both the beacon and the spark.

Peter Georgariou

CEO & Founder

With over 18 years of experience in sales, marketing and operations, Peter enjoys helping businesses establish the proper structures, strategies and marketing plans to help them achieve their goals and dreams. He is helping them make the most of their potential and ability to impact the communities in which they live.

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Brent Martel

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Brent is our resident experts on making websites that convert and simplifying your marketing technology to make it work for you. Sounds good, right?

Alan Horic

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Alan is all-knowing (no joke) when it comes to deploying your digital marketing strategy; from search to display to Account-Based Marketing, he can turn your ads into a revenue generating machine.

Francesca Désulmé

Account Coordinator

Artist, communications enthusiast and social justice advocate, Francesca brings a plurality of lived experiences to the table. Organized, passionate and creative, she’ll help bring your projects to the next level.

Peter Georgariou

CEO & Founder

A Buddha-loving, health nut who races in Ironmans and marathons in his free time. He brings a ton of heart and intense questions to every moment. Trust us… 

Bárbara d’Oro

Content Strategist

Barbara is a journalist by trade who loves talking to people, asking great questions and giving a voice to their stories. Being Brazilian, she also loves a mean BBQ marathon at your local churrascaria.

Michelle Bell

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Michelle is an intensely caring, and lovably nerdy, triple-threat: her creative, strategic & engineer brain are the perfect recipe for taking your organization to the next level.

Karen Bramhill

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Artist, epidemiologist, operations specialist and true lover of life; Karen is a true polymath that brings a wealth of care and knowledge to every engagement. And for the record, ambiguity and her are not the best of friends.


Creative Designer

Having been in the hospitality industry for years, Jennifer is passionate about creating meaningful experiences. Fuelled by string cheese, she applies a very thoughtful & practical mindset to her designs.


Account Coordinator

Gen will bring the energy to kick-start your project and the grit to see it through. Her conscience will find you the best strategy and probably save the planet along the way.

Jenna Araujo

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Jenna is the Swiss Army knife of creative…with a smile. She’s got a design solution for almost any problem accompanied by the most infectious giggle in the industry.