The Gift Of COVID-19: Reconnecting With What Is Truly Important



Author —Auteur — Peter Georgariou

At some fundamental level, well beyond the fear for our health, we are grappling with the perceived loss of our freedom. The freedom to come and go as we please. The freedom to do what we want, when we want.

True freedom however is not getting up to go to the movies when we want because we’re bored, it is choosing how we decide to show up when we’re under fire.

Two of the most important of those choices are accepting what is, both inside and outside of us, and focusing our energies on what we control.

On the outside, we need to accept that this is going to take a while and things are far from ideal. Our lives, while they will regain some sense of normalcy somewhere down the road, will never totally be the same. We need to accept the current state of the world and we need to stop wasting time wishing things were different. The only outcome of fighting reality is increasing our sadness and anxiety.

On the inside, at any given time, we are all frazzled to some degree or another. For sure. We all have our moments of hope interspersed with despair. Will I get it? Will a loved one get it? Will I lose my job? Will I find a job? Will my business/organization survive? Will this last forever? 

We need to be kind and patient with ourselves as we try and navigate these uncharted waters. The emotional roller coaster is part of the journey. And while difficult, we do not need to fuel the fire.

Pain is inevitable. Suffering is optional.

Things are hard enough as it is. They only get worse when we spend any amount of time trying to change the immutable. Insert Serenity Prayer here!

Sure, COVID sucks. I get it and agree. It’s here. It isn’t going anywhere for now. So what’s your plan?

As a species, we are on top of the food chain for a reason.  We have out adapted every other species on earth. We developed opposable thumbs and a prefrontal cortex.  I’m pretty sure we can get past COVID. Secondly, Mother Nature is clearly trying to teach us something here. Slow down. Reprioritize. Look at how I benefit when you do. Look at how we are all part of a whole. I am not meant to be subjugated.

That said, there undoubtedly will be collateral damage to this crisis. The economy is the obvious one. As an entrepreneur having watched 70% of my revenue evaporate, I get it. But the bigger one that comes to mind for me is the collective post-traumatic stress stemming from that loss of income, or the loss of human contact and/or the loss of our perceived “normal”.

The flip side of that coin however is Post Traumatic Growth. A concept developed by psychologists Richard Tedeschi, PhD, and Lawrence Calhoun, PhD. 

This is the personal transformation that can occur after a traumatic event in which “people develop new understandings of themselves, the world they live in, how to relate to other people, the kind of future they might have and a better understanding of how to live life,” says Tedeschi.

Apprication for Life

Relationships with Others

New Possibilities in Life

Personal Strength

Spiritual Change

Source: Richard Tedeschi, PhD, and Lawrence Calhoun, PhD, Journal of Traumatic Stress, 1996 

We have the choice to determine whether COVID-19 is going to lead to post-traumatic stress or post traumatic growth.

  • We get to choose to be a victim or to take charge.
  • We get to choose to live in fear or act with courage.
  • We get to choose to see dead ends or opportunities for rebirth


These choices are always there for us, but they are even more important to recognize and act upon in times of crisis.

It is just like going to the gym.  We only get stronger because we put stress on our bodies creating micro-tears in our muscles which then rebuild themselves to be even stronger to face future stress. This same strain on our mental and emotional states can and will make us stronger and more resilient if we so choose.

We can be a witness to our thoughts and observe them for what they are, just thoughts. It can be a transformative opportunity to welcome the good, the bad and ugly of how we are handling ourselves. It is from that state of self-awareness and introspection that we find openings for growth and the possibility to choose a different path.

So COVID-19 - a curse or a gift. Your choice. Please choose wisely.

Stay safe!


P.S. While this blog is geared towards how you are showing up personally, that choice directly impacts the journey your organization is on. Now we clearly can’t help you choose the path, we can help you map it out and build it.  Feel free to reach out if you’d like to chat about it.

Peter Georgariou

CEO & Founder

With over 18 years of experience in sales, marketing and operations, Peter enjoys helping businesses establish the proper structures, strategies and marketing plans to help them achieve their goals and dreams. He is helping them make the most of their potential and ability to impact the communities in which they live.

More Insights


For those of you who have never heard of a B-Corp, it is...
Connection We are simultaneously hardwired and starved for it. A recent study cited...
Personal Growth
Life has been quite full this past week…and may have even overflowed a...

Rob Hyams

Chief Creative Officer

Rob has been building brands and campaigns since he came out of the womb…or at least that’s what it feels like. He has a rare gift; an ability to distill the complex into a succinct and compelling story.

Brent Martel

Web Development & Marketing Automation

Brent is our resident experts on making websites that convert and simplifying your marketing technology to make it work for you. Sounds good, right?

Alan Horic

Senior Digital Ads Strategist

Alan is all-knowing (no joke) when it comes to deploying your digital marketing strategy; from search to display to Account-Based Marketing, he can turn your ads into a revenue generating machine.

Francesca Désulmé

Account Coordinator

Artist, communications enthusiast and social justice advocate, Francesca brings a plurality of lived experiences to the table. Organized, passionate and creative, she’ll help bring your projects to the next level.

Peter Georgariou

CEO & Founder

A Buddha-loving, health nut who races in Ironmans and marathons in his free time. He brings a ton of heart and intense questions to every moment. Trust us… 

Bárbara d’Oro

Content Strategist

Barbara is a journalist by trade who loves talking to people, asking great questions and giving a voice to their stories. Being Brazilian, she also loves a mean BBQ marathon at your local churrascaria.

Michelle Bell

Chief Marketing Officer

Michelle is an intensely caring, and lovably nerdy, triple-threat: her creative, strategic & engineer brain are the perfect recipe for taking your organization to the next level.

Karen Bramhill

Chief Experience Officer

Artist, epidemiologist, operations specialist and true lover of life; Karen is a true polymath that brings a wealth of care and knowledge to every engagement. And for the record, ambiguity and her are not the best of friends.


Creative Designer

Having been in the hospitality industry for years, Jennifer is passionate about creating meaningful experiences. Fuelled by string cheese, she applies a very thoughtful & practical mindset to her designs.


Account Coordinator

Gen will bring the energy to kick-start your project and the grit to see it through. Her conscience will find you the best strategy and probably save the planet along the way.

Jenna Araujo

Creative Lead

Jenna is the Swiss Army knife of creative…with a smile. She’s got a design solution for almost any problem accompanied by the most infectious giggle in the industry.