Imagine you’re a child suddenly facing the daunting reality of a cancer diagnosis. Around you, a devoted team of doctors, nurses, and specialists work tirelessly, equipped with the latest treatments and research to provide the best care possible. Their efforts are amplified by a large community of cyclists, pedalling to raise funds that will help you continue to receive the best care and treatments. This is the core work of CN Cycle for CHEO, Ottawa’s top non-competitive cycling event. Every year, the event raises crucial funds for pediatric oncology care at CHEO and brings together the community to support children, youth, and families as they navigate difficult times. This year, the new CN Century Ride is nearly 100km and takes you through Ottawa and Gatineau Park, deepening this event with the cycling community like never before.
karmadharma’s Role in Enhancing the Experience
We created a new CN Cycle for CHEO website to ensure a seamless user experience, simplifying navigation for participants, donors, and corporate teams. Our objective was clear from the start: bolster this crucial event by enhancing fundraising efforts, thereby advancing pediatric cancer care and research. We also created a digital ad campaign that targeted community members and elite cyclists with powerful, tailored messages that connected to the event’s purpose.
How We Did It
We took several comprehensive steps to ensure this new website was as impactful as possible:
Strategy: Aligning the website’s structure with the event’s fundraising goals, making it easy for users to participate and contribute.
SEO Audit: Increasing visibility to reach more people and inspire more participants to join.
- Copywriting: Capturing the essence of the event, encouraging community support and participation.
- UX/UI Design: Our user-friendly, intuitive design ensures visitors can easily find what they’re looking for.
- Web Development: We built a high-performing site capable of handling high traffic with fast load times.
- Accessibility: Our site is optimized for various devices and screen sizes while ensuring it’s inclusive and user-friendly for everyone.
- Campaign Messaging: Our digital ad campaign targeted community members and elite cyclists with a powerful message that connected with the event’s purpose.
Join Us And Make a Difference
Beyond working with CHEO Foundation on this campaign and website, our team at karmadharma is actively training to participate and contribute to this great cause. Don’t miss this opportunity to also make a lasting impact. Get your team together and join us on the routes. You can even cycle alongside some of our team members by taking on the CN Century Ride – the nearly 100km route where you’ll make every kilometer count for pediatric oncology care at CHEO.
Together, we can move closer to a future where every child can thrive beyond their diagnosis.
