Marketing Strategy

When you’re watching TV, how often are you solely focused on just that one screen? If you’re like a lot of us, even as the television continues to play, you’re constantly reaching for your phone, glancing through social media feeds, responding to notifications, or engaging with live updates and comments....

Transparency in business is a strategic imperative. Consumers and employees are demanding greater openness, making authenticity and accountability all the more pronounced. This leads to trust and loyalty, which are essential for long-term success.   The Role of Transparency in Modern Business Transparency leads to trust between a business and...

Francesca Désulmé is a strategist at karmadharma with expertise in helping clients bridge the gap between business goals and marketing outcomes. She’s at the forefront of creative marketing tactics and data-driven insights, ensuring every campaign reaches its intended audience with measurable impact. Let’s explore how Francesca leverages Key Performance Indicators...