A New Dawn in Business


Author —Auteur — Peter Georgariou

The world is now incredibly aware of the harm traditional business models have inflicted on our planet and society. We’re proud to be part of the business renaissance that’s currently happening, let’s explore this radical transformation.

Authenticity Over Imitation

The race to the top isn’t about copying the strategy of the market leader. It’s about paving your own path, listening to your heart, and creating authentic value. When businesses champion authenticity, they stand out and resonate more deeply with their audience.

Foundational Core Purpose

We must begin by weaving a foundational core purpose that aligns suppliers, employees, and consumers. Instead of merely selling products or services, businesses need to be movements. Movements evoke passion, dedication, and transformation. This is the next evolution of purpose.

Together Towards a Brighter Future 

The challenges we face are collective. We’ve entered into these socio-environmental challenges together, and it’s only fitting that we find solutions collectively. Businesses should no longer view their operations as isolated entities but as intertwined elements of a larger, connected ecosystem.

Empower the Consumer

Consumers aren’t just passive recipients of products and services anymore. They’re stakeholders, advocates, and often, the most vocal champions of a brand. When you align your purpose with the values of your consumers, they become an extension of your marketing department.

People-centric Businesses

At its heart, every business is about people. Engage consumers not just as buyers, but as individuals, motivating them to activate their best selves. When businesses focus on enhancing the lives of the people they serve, success naturally follows.

Embracing the Natural World 

As we advance technologically, we must not lose touch with the natural world. Our future depends on working with nature, not against it. The climate crisis is a glaring testament to our past mistakes. Now, armed with awareness and tools, we have an unprecedented opportunity, and responsibility, to restore balance. 

A Love Rekindled 

At the end of the day, the renaissance in business is about reigniting our love for the natural world. It’s about understanding that serving ourselves and nature are not mutually exclusive endeavors. By intertwining these goals, we’re poised to create a world where businesses thrive and nature flourishes.

Let’s champion companies that understand this delicate balance and work towards creating a brighter, sustainable future for all. Welcome to the age where karma matters in business.

Peter Georgariou

CEO & Founder

With over 18 years of experience in sales, marketing and operations, Peter enjoys helping businesses establish the proper structures, strategies and marketing plans to help them achieve their goals and dreams. He is helping them make the most of their potential and ability to impact the communities in which they live.

More Insights



What universe do you see?

Energetically, I find myself with increasing clarity about how the person in front of me would answer this question. Most news outlets thrive on disseminating hostility and its ensuing violence.


Leading Change with Purpose-Driven Marketing: Business as a Movement

Business is dramatically shifting, and it’s about time. Thankfully, we’re far from the only business that realizes the foundational changes needed within capitalism. As we usher in this new age,


Never Give Up, Always Let Go

This short but powerful phrase came to me from my friend David Brown and his yoga teacher. It is one of the foundational themes of the Bhagavad Gita and remains