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karmadharma in action

our work.

We are grateful for, and humbled by the company we keep. We are proud that our roster includes clients that have been with us since we first opened our doors.  

Our work includes major projects, as well as long-term partnerships where we are an embedded extension of the marketing team.  

Browse our selection of case studies to see our secret sauce – how we work, what we deliver, and the impact it has on our clients.  

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clients we serve.

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work with us.

Let’s combine our do-goodery to shape a better future and do even gooder, together!

Give us a shout, drop us a note, or come on down to sip our gourmet coffee.

We are more than just a thrift store.

The Society of Saint Vincent de Paul has been operating in Canada for over 175 years and is composed of 800 conferences (chapters) across Canada. They help more than 350,000 people each year providing home visits to the isolated and material support in the form of non-perishable food, clothes, household items and furniture to individuals and families. The Society also provides assistance to refugees, immigrants, and northern communities. That’s what I am talking about. We love what they do and could not wait to get started. 

The Need.

The Society was looking to broaden the awareness of the work they do, and their donor base beyond their aging membership in order to continue their much needed work for the next 175 years.

the solution.

Website

We created a new, modernized, donor friendly website that tells the story of the Society in a more compelling way integrating key points from their Case for Support.

Digital Campaign

We then deployed a series of digital campaigns and creative for various events (World Day of the Poor, Giving Tuesday, Christmas, etc.) throughout the year that ran on Facebook targeting Catholics across Canada to increase their donor base and website donations.

Print Campaign

We created a series of print assets to support the Society including an ad for the 2021 Ottawa Business Journal Giving Guide, New Donor Welcome Package and Monthly Donor Program.

We are all Care Givers.

The Montfort Hospital Foundation has been promoting the well-being of Eastern Ontario since 1986. It solicits, receives and administers funds that enable the Montfort Hospital to pursue its mission and achieve its objectives.

Recently the Foundation has launched a Regional Health Hub in Orleans that houses many specialists under one roof; an innovative evolution in healthcare creating a one-stop-shop for all your health needs.

The Need.

The Montfort Foundation was looking to tell, in a more compelling way, their story and the impact they were having in the community. 

Simultaneously, they were also looking to develop and execute a campaign strategy designed to increase awareness levels and donations for their new location and accompanying capital campaign for the Orléans Health Hub.

The Foundation's Identity.

Since the Foundation’s visual identity and narrative was hitherto directly tied to the hospital, we conducted an in-depth discovery phase, and developed a distinct design system that showcased how their work is directly impacting the efforts of the hospital to improve the health of the community.

Visual Identity

With a deep dive (and seemingly too many  post-its) into the vision and purpose of the Foundation,  “BonHomme” came to life; a symbol of care and support representing the role of the donor in the patient experience.

Website

Previously the Foundations only online presence was on the Montfort Hospital’s website. It could be hard to find, navigate and  difficult to truly understand the role of the Foundation. As part of this new identity we created a donor-friendly website which clearly communicates the impact of how donor contributions are being used to improve patient care and staff satisfaction. 

The Campaign

We subsequently developed a donor-acquisition strategy which included campaign creative, paid digital campaigns, social media campaigns as well as video, display and television ads. 

Video Campaign - TV & Digital

After helping build the Case for Support for the Orleans Health Hub Capital Campaign, we developed a creative campaign to highlight the various services and benefits of this new local, innovative health hub. At the heart of the concept was a butterfly which spoke both to transformation of health services delivery as well as a the campaign itself taking flight. 

Smart Solutions for Smart Buildings.

Let me introduce you to Attain. Technology Consultants who make buildings smarter. These masterminds manage to make IT, AV, wireless networks and security work together in your workplace, making it a smarter and effortless environment to conduct your business. We fell in love with their passion over Smart Buildings, and their energy was absolutely contagious. And thank goodness it was, because this brand just went through a massive overhaul.

The Need.

It all started with a simple brand identity. Attain needed a fresh face. But in true KarmaDharma style, as we started uncovering the brand essence, values and mission we came to the conclusion with the client that some strategy was needed as well.

The Solution.

Visual Identity

Attain is dealing with some complex projects, balancing a lot of different technologies to assure they work together in a way that the client never has to worry or even think about it. They make Smart Building Technology simple for their clients and it is that simplicity that we wanted to convey in their visual identity.

Website

When a company has so many expertise that they do so well, where do you start? The homepage of course. We were lucky enough to be able to do a full website overhaul including messaging and content. Since Attain’s clients are focused on so many different aspects of technology, our main priority was to be able to set up a website that you could navigate easily with many different “doors” to be able to keep up with client’s train of thought. Happy coincidence, we are ADHD friendly website (just jokes).  

Digital Campaigns

Alright, we got the shiny new logo and the fresh new website… it is time to drive some traffic there. 

For our digital campaigns we identified different streams of clients that we want to target such as Architects, Tenants, Owners, ect. and created two or three ads each that were A/B tested.

More Great Stuff...

Surely, we can not fit all this in one case study. Here are a couple more examples of the work we did for Attain. 

I am the fight.

One in eight Canadian women will develop breast cancer in their lifetime. The Cure Foundation’s mission is to educate on prevention, invest in treatment and fund support for patients. Funding this mission meant increasing those donations… mission accomplished. National Denim Day is the Cure Foundation’s leading source of donations. In conjunction, we built a campaign that had strong messaging, for strong women. Our main goal was to transition from traditional marketing such as billboards and pamphlets to digital campaigns and online crowd funding.

Going Digital.

We wanted to build a movement, an army of people to gather and share their support for the fight against Breast Cancer. We shifted online to give a platform for our warriors, and it worked. We sparked conversation and inspiration for groups participating, so they could go beyond what individuals were doing to the larger community.

As part of our digital campaign, we built Videos, Google Ads, Organic and Paid for Social and more. Through these campaigns we were able to generate 60,911 click-throughs, contributing to an increase in overall website traffic by 198%.

Social Highlights.

  • We took to social media, having two hashtags trending across Canada (#IAmTheFight & #NationalDenimDay).
  • We were able to hand out ribbons on parliament, featuring Trudeau and Singh on social post – showing their support.
  • Our Campaign Ambassadors shared their stories and sparked some conversation.
  • Groups gathering in offices all across Canada were able to share how they were raising money and why it was important – our warriors hard at work.

Crowd Funding.

By going digital, we were able to tap into a whole new demographic. And the results speak for themselves. There was nearly 4x as many active campaigns, generating an increase of more than 250% in donations, just from crowd funding.

YouTube.

With stories that have this much heart, sometimes you just need to hear it from the front-lines. We put together footage from women telling their stories first-hand and were able to reach 4.7M million on YouTube. 

A fresh coat of paint.

We are proud to have helped Nelligan Law refresh their look and feel. A refreshing take for a law firm, Nelligan decided to show off the more human side of their firm and their commitment to the community in their new identity. Watch the new promotional videos and see who the real hero of the story is.

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Corporate Assets.

As part of a Brand Makeover for Nelligan, we created essential corporate elements, such as a website re-design, business cards, stationary, practice group guides and other marketing materials. Here is a just a taste of some of our work: 

The Campaign.

We hope you never have to call us…

Sometimes life can get messy. No one plans for this, but when it happens, you want the best on your side. These ads focus on those times. “We hope you never need us, but if you do..”

 Instead of putting our expertise and experience and the heart of the story, we chose to demonstrate our empathy and understanding for the difficulties facing our clients.Our clients are truly the heroes of our story.