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Dernières réflexions

My Ignorant Previllege

Fun, Instagram worthy life-sized wings were posted around Carlingwood mall to attract and empower  youth in the AWE Campaign for Anti-Bullying

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Dernières réflexions

My Ignorant Privilege

The last few months have stirred me to my core; in both the best and most challenging of ways. First, COVID-19 shook the tree of life and all the superfluous leaves and branches fell, leaving just the ones that were core to survival: health, family and love. Then, George Floyd’s death rocked the world; including mine.

07. 14. 20 / Auteur — Peter Georgariou – PDG et fondateur

Data Analytics

Donor Data Analytics – What to Measure & Why

Il existe une myriade de paramètres mesurables. Avec une telle pression de se « baser sur les données » et de mesurer tout ce que l’on peut, il est facile d’être attiré par ce terme de métrique tant à la mode. Pourtant, tout comme l’ignorance peut coûter cher, des données éparpillées peuvent être tout aussi dangereuses.

06. 18. 20 / Michelle Bell – Directrice Général du Marketing

Donor Relations

Beyond the Data: The Psychology of Fundraising

Make no mistake. We love data. We trust data. We believe in data…. But we also believe in the power of human emotions. Data has become so powerful in mapping and predicting human behaviour, we often lose touch with the hearts and minds driving the behaviour. So, let’s look at both – what does the data tell us about donor behaviour and what is the soft side of what is driving that behaviour.

06. 03. 20 / Michelle Bell – Directrice Générale du Marketing

Data Analytics

Data Culture. The Trump Card.

You have undoubtedly heard a great deal about the increasing need for data analytics across the charitable sector. What we don’t hear as much is the need for a data-driven culture.

06. 03. 20 / Michelle Bell – Directrice Générale du Marketing


Donor Data

Donor Data is the key to Cultivation, Retention and Stewardship. The amount of data that is generated by every one of us is extraordinary. In 2020, each of us are expected to generate 1.7 megabytes of data every second. Data is not just the new normal, it is the path to innovation and future growth. Despite its power and ubiquity, many NFPs are not using it – at least its full capability.

06. 03. 20 / Michelle Bell – Directrice Générale du Marketing