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What Smurf would you be? Vanity Smurf or Insight Smurf?

Blog what smurf would you be? Vanity smurf or insight smurf?

Who doesn't love data? A great dashboard. The way "key performance indicator" rolls off your tongue.

 

It's time to rethink our dashboards. Focus on the data that provides insight and drives future decisions.

Today’s marketers and business leaders have unprecedented access to data and measurement tools.   The trick is knowing what to measure, what not to measure and when to care.

While many businesses are making good use of data, many are also making the common mistake of relying on vanity metrics.


What is a vanity metric?

The data that looks good on paper, that makes us feel good about a tactic, but ultimately does not drive business results.

Think:
Conversion vs. Page Views
Engagement vs. Likes


It's time to rethink our dashboards. Focus on the data that provides insight and drives future decisions.

Don't be Vanity Smurf.


Connect with us for a free consultation on what to measure and how.

By Michelle Bell

Chief Marketing Officer