How's your Karma?
As in life, as in business, we believe that the quality of what our clients put out into the world dictates the quality of what comes back to them. That goes for what is going on inside and outside their organizations. That is why we spend so much time researching and testing all facets of sales and marketing initiatives in order to maximize the quantity and the quality of our clients' return on every marketing dollar spent.
Rockin' your Dharma?
We believe that all organizations have their own path to carve out and a contribution to make to this world. So while most companies may share similar goals, we aim to help our clients achieve theirs in a way that allows them to stay true to their nature and their mission.
Strategy first, tactics second. Always.
Before we entertain an initial thought of how we are going do things, we spend all our time understanding why you do things.
What is your mission?
What are your guiding principles?
What is your value proposition?
What are you looking to achieve?
What are your main areas of focus?
Why do you do what you do?
Why do you do it the way you do?
We focus on identifying, understanding and building a strong foundational strategy around the business issue(s) at hand. Rarely is spending more money on marketing the solution to your problem. Hence the reason we widen our analytical scope to include sales and the operations.
We aspire to play a key role in the success and prosperity of our clients. This cannot happen from a tactical level alone.
Content, awareness and distribution.
We like to think of ourselves as Virtual CMO's (Chief Marketing Officers) for our clients. Our data driven campaigns are tailor-made to fit every budget, meet any marketing need and drive high quality sales leads. We aim to drive marketing buzz for our clients allowing them to engage with their target audience(s) and amplify their marketing spend.
Plan, design and distribute in the channels that are right for you. Traditional media isn't dead, it's only reshaping itself by integrating digital media solutions. New platforms and new media choices appear to emerge everyday, but our time to interact with them stays constant.
More than ever, our clients seek advice in developing a clear strategic and tactical path to navigate the seemingly limitless marketing options available to them. We spend every penny like it was our own to ensure their content and messaging is seen and engaged with by the right audience in order to generate a solid lead conversions.
Key ingredients to our strategies include: Inbound marketing, SEO, SEM, social media management, mobile marketing, traditional media, interactive video integration, grass roots efforts, etc.
We aim to use our expertise to dramatically increase your return on every marketing dollar spent as well as free up your time to focus on successfully running your business.