{"id":4465,"date":"2020-10-24T15:55:10","date_gmt":"2020-10-24T19:55:10","guid":{"rendered":"https:\/\/karmadharma.ca\/the-universe-bends-toward-courage\/"},"modified":"2022-04-29T15:17:03","modified_gmt":"2022-04-29T19:17:03","slug":"the-universe-bends-toward-courage","status":"publish","type":"post","link":"https:\/\/karmadharma.ca\/fr\/the-universe-bends-toward-courage\/","title":{"rendered":"The Universe Bends Toward Courage."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4465\" class=\"elementor elementor-4465 elementor-3709\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b5732d5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b5732d5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;f15e45f&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1cd8cd5\" data-id=\"1cd8cd5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-522fdbe elementor-widget elementor-widget-text-editor\" data-id=\"522fdbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In a soul-filling twist of fate, my path, our path, crossed with that of Rob Hyams.<\/p><p>In the middle of the whirlwind that is COVID, one of our senior team members had to take a leave of absence and we needed someone to help pick up some of the slack. A partner of ours referred me to Rob and we met over coffee.<\/p><p>Rob had worked at one of Ottawa\u2019s largest creative agencies, so, needless to say, expectations were high. (Sorry Rob.) Immediately he conveyed a sense of ease and understanding and not an ounce of judgment. He simply got us, where we were and what we were going through.<\/p><p>In our initial and subsequent chats, we covered everything under the sun. Our raison d\u2019\u00eatre and aspirations, our business model, resource allocation, client roster, brand positioning, you name it.<\/p><p>In the end, I realized that we, KarmaDharma, clearly needed some help to put into place everything we help our clients with, i.e. strategy and marketing&#8230;I know\u2026.I know&#8230;we truly were\/are the poorly shoed cobbler.<\/p><p>He went through our website and came back with one overarching message:\u00a0<strong>our website demonstrates a lack of confidence<\/strong>\u2026 This, somewhat literally, winded me. I will say that it did take a few minutes to compose myself and even writing it down now for you still kicks me in the ass. Much like my shrink back in the day, but I digress.<\/p><p>We were trying to be all things to all people for fear of not scooping up every dollar that passed our way. Throwing everything in there just in case. Fear of missing out. Fear that I couldn\u2019t focus my efforts and be a successful entrepreneur. A scarcity mindset to say the least. Painful.<\/p><p>As I described what we were trying to achieve with KarmaDharma, Rob brought up the difference between a marketing shop and a true agency. A marketing shop is a firm that helps clients with tactical elements of their marketing strategy. An agency sees the bigger, broader picture, working on the strategy and plans to take the entire organization to a whole new level.<\/p><p>Every fibre of my being, at every vibrational level, resonated with this.<\/p><p>Despite thinking big picture &#8211; let&rsquo;s change the world, live for a reason, make an impact, and leave a legacy &#8211; we were showing up small. I was showing up small.\u00a0 And it clearly wasn\u2019t\/isn\u2019t serving us.<\/p><p dir=\"ltr\">Rob, perhaps unknowingly, bestowed upon us the ability to dream big again. In a way, he gave us permission to be unapologetically ourselves and go for gold.<\/p><p dir=\"ltr\">So we are cleaning house in how we are showing up and talking about ourselves. Stripping down the website content. Shifting our positioning into focus and owning it fully:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d1c452 elementor-widget elementor-widget-text-editor\" data-id=\"6d1c452\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #00b9bf;\"><strong>KarmaDharma is a Creative Agency.<\/strong><\/span><\/p><p><span style=\"color: #00b9bf;\"><strong>There, I said it.<\/strong><\/span><\/p><p><span style=\"color: #00b9bf;\"><strong>Marketing shop no more.<\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4719a93 elementor-widget elementor-widget-text-editor\" data-id=\"4719a93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tThe words we use and the labels we assign can change everything. I realized I was biased&#8230;against myself.\n\nSo my deepest gratitude goes out to Rob for reigniting my courage to show up fully as my idiosyncratic, intense and occasionally off-putting, compassionate, generous, driven self. To shine brightly for my family, my teammates and my clients. The resulting change in both mine and KarmaDharma\u2019s course will forever alter, not only our destination, but the quality and the magnitude of our journey.\n\nSince this humbling, yet seismic attitudinal and emerging energetic shift, it is as if the stars have re-aligned themselves to ensure our success. New clients and partners are finding their way to us. Our voice and our work needs to get out there and help more and more organizations.\n\nThe universe bends toward courage. It is both the beacon and the spark.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A deep look at how we evolved and grew from a one-stop marketing shop to a full fledged Creative Agency. <\/p>\n","protected":false},"author":7,"featured_media":4402,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[41],"tags":[],"class_list":["post-4465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-la-direction-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>karmadharma - The Universe Bends Toward Courage.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/karmadharma.ca\/fr\/the-universe-bends-toward-courage\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"karmadharma - 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