{"id":16475,"date":"2025-09-17T15:38:01","date_gmt":"2025-09-17T19:38:01","guid":{"rendered":"https:\/\/karmadharma.ca\/humaniser-lexperience-dachat-dune-voiture\/"},"modified":"2025-09-17T15:38:01","modified_gmt":"2025-09-17T19:38:01","slug":"humaniser-lexperience-dachat-dune-voiture","status":"publish","type":"post","link":"https:\/\/karmadharma.ca\/fr\/humaniser-lexperience-dachat-dune-voiture\/","title":{"rendered":"humaniser l&rsquo;exp\u00e9rience d&rsquo;achat d&rsquo;une voiture"},"content":{"rendered":"<p>L&rsquo;achat d&rsquo;une voiture est l&rsquo;un des plus gros achats que la plupart des gens feront, et souvent l&rsquo;un des plus redout\u00e9s. N\u00e9gocier le prix. Passer d&rsquo;une personne \u00e0 l&rsquo;autre. Se demander si l&rsquo;on fait une bonne affaire ou si l&rsquo;on se fait simplement vendre.   <\/p>\n<p><a href=\"https:\/\/www.donnellykia.com\/\">Le Donnelly Automotive Group<\/a> a voulu changer cela.<\/p>\n<p>En tant que groupe automobile de confiance au service des conducteurs de l&rsquo;Ontario depuis des d\u00e9cennies, <a href=\"https:\/\/www.donnellymitsubishi.ca\/\">Donnelly<\/a> savait que l&rsquo;exp\u00e9rience d&rsquo;achat d&rsquo;une voiture \u00e9tait probl\u00e9matique. Ils ont vu une opportunit\u00e9 de mener leur industrie avec quelque chose d&rsquo;audacieux, de simple et de centr\u00e9 sur le client. <\/p>\n<p>Nous nous sommes associ\u00e9s \u00e0 eux pour cr\u00e9er Donnelly One, une <a href=\"https:\/\/karmadharma.ca\/fr\/reinventer-une-marque-de-linterieur-vers-lexterieur\/\">marque compl\u00e8te et un syst\u00e8me de messagerie<\/a> qui a introduit un nouveau type de processus d&rsquo;achat de voiture.<\/p>\n<p>&nbsp;<\/p>\n<h2>repenser une exp\u00e9rience ancestrale<\/h2>\n<p>La plupart des gens ne se r\u00e9jouissent pas \u00e0 l&rsquo;id\u00e9e d&rsquo;entrer dans une concession. Le parcours typique d&rsquo;un vendeur est compliqu\u00e9 et stressant. Vous n\u00e9gociez le prix, vous r\u00e9p\u00e9tez votre histoire \u00e0 trois personnes diff\u00e9rentes et vous repartez sans savoir si vous avez pris la bonne d\u00e9cision. Il \u00e9tait temps d&rsquo;humaniser cette exp\u00e9rience.   <\/p>\n<p>&nbsp;<\/p>\n<h2><strong>une simple promesse<\/strong><\/h2>\n<p>Nous avons commenc\u00e9 par nommer le nouveau programme <a href=\"https:\/\/www.donnellymitsubishi.ca\/donnelly-one\/\"><strong>Donnelly One<\/strong><\/a>.<\/p>\n<p>Un seul prix. Un seul point de contact. Une semaine pour changer d&rsquo;avis. Un nom qui \u00e9nonce clairement la promesse et qui la tient.   <\/p>\n<p>Nous lui avons ensuite donn\u00e9 vie gr\u00e2ce \u00e0 un syst\u00e8me de marque \u00e0 plusieurs niveaux :<\/p>\n<ul>\n<li><strong>Identit\u00e9 visuelle et iconographie<\/strong> pour simplifier les concepts cl\u00e9s<\/li>\n<li><strong>Des messages clairs<\/strong>, renfor\u00e7ant la clart\u00e9<\/li>\n<li><strong>Signalisation et documentation en magasin<\/strong> indiquant aux clients ce \u00e0 quoi ils peuvent s&rsquo;attendre<\/li>\n<li><strong>Des vid\u00e9os<\/strong> pour cr\u00e9er un climat de confiance et de familiarit\u00e9 avant m\u00eame que les gens n&rsquo;arrivent.<\/li>\n<li><strong>Pages d&rsquo;atterrissage et support de campagne<\/strong> pour aider chaque concessionnaire \u00e0 partager le message en ligne<\/li>\n<\/ul>\n<p>Nous nous sommes efforc\u00e9s de faire en sorte que chaque \u00e9l\u00e9ment soit ancr\u00e9 dans la r\u00e9alit\u00e9, humain et clair, afin de couper court au langage habituel des vendeurs de voitures.<\/p>\n<h3><strong>une meilleure exp\u00e9rience du d\u00e9but \u00e0 la fin<\/strong><\/h3>\n<p>En interne, Donnelly One a remis en question les vieilles habitudes et a align\u00e9 l&rsquo;\u00e9quipe. Les commerciaux ont \u00e9t\u00e9 responsabilis\u00e9s gr\u00e2ce \u00e0 une approche unique et coh\u00e9rente qui place le client au premier plan. <\/p>\n<p>En externe, les clients ont compris l&rsquo;offre, ont fait confiance au processus et ont appr\u00e9ci\u00e9 qu&rsquo;une personne les guide \u00e0 chaque \u00e9tape.<\/p>\n<p>Du point de vue de la marque, Donnelly dispose d\u00e9sormais d&rsquo;une identit\u00e9 moderne qui refl\u00e8te ses valeurs &#8211; une identit\u00e9 qui s&rsquo;exprime de mani\u00e8re coh\u00e9rente du site web \u00e0 la salle d&rsquo;exposition.<\/p>\n<p>Donnelly One a humanis\u00e9 le processus de vente. Lorsque l&rsquo;exp\u00e9rience est claire, humaine et coh\u00e9rente, tout le monde repart avec un sentiment de satisfaction. <\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;achat d&rsquo;une voiture est l&rsquo;un des plus gros achats que la plupart des gens feront, et souvent l&rsquo;un des plus redout\u00e9s. N\u00e9gocier le prix. Passer d&rsquo;une personne \u00e0 l&rsquo;autre. Se demander si l&rsquo;on fait une bonne affaire ou si l&rsquo;on se fait simplement vendre. Le Donnelly Automotive Group a voulu changer cela. En tant que [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":16341,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[46],"tags":[],"class_list":["post-16475","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-image-de-marque"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>karmadharma | la meilleure fa\u00e7on d&#039;acheter une voiture<\/title>\n<meta name=\"description\" content=\"Nous avons aid\u00e9 le Donnelly Automotive Group \u00e0 repenser l&#039;exp\u00e9rience d&#039;achat d&#039;une voiture avec un programme audacieux et humain appel\u00e9 Donnelly One. 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