{"id":15162,"date":"2024-08-19T09:00:04","date_gmt":"2024-08-19T13:00:04","guid":{"rendered":"https:\/\/karmadharma.ca\/?p=15162"},"modified":"2024-08-30T12:55:14","modified_gmt":"2024-08-30T16:55:14","slug":"la-montee-du-consumerisme-responsable-mettre-au-point-votre-image-de-marque-ethique","status":"publish","type":"post","link":"https:\/\/karmadharma.ca\/fr\/la-montee-du-consumerisme-responsable-mettre-au-point-votre-image-de-marque-ethique\/","title":{"rendered":"La mont\u00e9e du consum\u00e9risme responsable : mettre au point votre image de marque \u00e9thique"},"content":{"rendered":"<p>Le consum\u00e9risme responsable est un mouvement qui pr\u00f4ne l\u2019adoption d\u2019habitudes de consommation \u00e9thiques. De plus en plus sensibles aux probl\u00e8mes croissants qui guettent notre monde, les consommateurs choisissent des marques qui respectent des normes \u00e9thiques \u00e9lev\u00e9es. Cette \u00e9volution reconfigure le march\u00e9 et oblige les entreprises \u00e0 s\u2019adapter aux <a href=\"https:\/\/karmadharma.ca\/fr\/le-marketing-anime-par-une-mission-comme-vecteur-de-changement-lentreprise-en-tant-que-mouvement\/\" target=\"_blank\" rel=\"noopener\">valeurs changeantes des consommateurs.<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2>Comprendre le mouvement<\/h2>\n<p>Les gens donnent d\u00e9sormais la priorit\u00e9 aux produits et aux services d\u2019entreprises dont la<a href=\"https:\/\/karmadharma.ca\/fr\/strategies-de-marketing-durable-creer-des-marques-animees-par-une-mission\/\" target=\"_blank\" rel=\"noopener\"> responsabilit\u00e9 sociale<\/a> et environnementale est clairement \u00e9tablie. Un acc\u00e8s accru \u00e0 l\u2019information, une plus grande transparence et un \u00e9lan collectif pour la durabilit\u00e9 contribuent \u00e0 cette \u00e9volution. L\u2019effet est consid\u00e9rable et influence tout, des d\u00e9cisions relatives \u00e0 la cha\u00eene d\u2019approvisionnement aux strat\u00e9gies de marketing dans diverses industries.<\/p>\n<p>&nbsp;<\/p>\n<h2>L\u2019image de marque \u00e9thique<\/h2>\n<p>L\u2019image de marque \u00e9thique est ancr\u00e9e dans l\u2019honn\u00eatet\u00e9, l\u2019int\u00e9grit\u00e9 et la communaut\u00e9 et permet aux entreprises d\u2019accro\u00eetre leur attrait sur le march\u00e9 et de fid\u00e9liser les consommateurs \u00e0 long terme. Des <a href=\"https:\/\/karmadharma.ca\/fr\/nos-services\/\" target=\"_blank\" rel=\"noopener\">\u00e9tudes de cas<\/a> produites par de grands noms de l\u2019industrie durable d\u00e9montrent toute l\u2019importance des normes \u00e9thiques pour la perception du consommateur et la r\u00e9ussite de l\u2019entreprise.<\/p>\n<p>&nbsp;<\/p>\n<h2>\u00c9l\u00e9ments cl\u00e9s<\/h2>\n<p>La transparence et l\u2019authenticit\u00e9 sont essentielles \u00e0 la communication efficace des valeurs. Les consommateurs recherchent des marques qui concr\u00e9tisent le d\u00e9veloppement durable et ne se contentent pas d\u2019en parler. De plus, la responsabilit\u00e9 sociale et l\u2019engagement communautaire actif peuvent permettre \u00e0 une marque de se distinguer nettement sur un march\u00e9 envahi.<\/p>\n<h2>\u00a0<\/h2>\n<h2>Mettre au point votre image de marque \u00e9thique<\/h2>\n<p>Les entreprises qui envisagent ce changement doivent int\u00e9grer leurs valeurs fondamentales dans leurs activit\u00e9s de mani\u00e8re authentique et transparente. Elles doivent notamment r\u00e9\u00e9valuer les cha\u00eenes d\u2019approvisionnement, <a href=\"https:\/\/karmadharma.ca\/fr\/strategies-de-marketing-durable-creer-des-marques-animees-par-une-mission\/\" target=\"_blank\" rel=\"noopener\">s\u2019engager aupr\u00e8s des communaut\u00e9s locales<\/a> et faire preuve d\u2019ouverture \u00e0 l\u2019\u00e9gard des efforts et progr\u00e8s r\u00e9alis\u00e9s pour atteindre les objectifs de durabilit\u00e9.<\/p>\n<p>&nbsp;<\/p>\n<h2>Faire conna\u00eetre les efforts relatifs \u00e0 l\u2019image de marque \u00e9thique<\/h2>\n<p>R\u00e9diger des r\u00e9cits convaincants qui mettent en \u00e9vidence votre engagement pour l\u2019\u00e9thique et la durabilit\u00e9 est une \u00e9tape essentielle. Il existe de nombreuses fa\u00e7ons de formuler votre message afin qu\u2019il soit \u00e0 la foi entendu et ressenti.<\/p>\n<p>&nbsp;<\/p>\n<h2>L\u2019avenir des marques \u00e9thiques<\/h2>\n<p>L\u2019avenir est prometteur \u00e9tant donn\u00e9 que la tendance est aux marques qui mettent l\u2019accent sur la responsabilit\u00e9 sociale et environnementale. Cette \u00e9volution offre aux entreprises l\u2019occasion unique de diriger avec int\u00e9grit\u00e9 et innovation afin de jouer un r\u00f4le central dans la construction d\u2019un avenir responsable.<\/p>\n<p>&nbsp;<\/p>\n<p>Si vous \u00eates pr\u00eat \u00e0 transformer votre entreprise gr\u00e2ce \u00e0 une image de marque \u00e9thique,<a href=\"https:\/\/karmadharma.ca\/fr\/contact-fr\/\" target=\"_blank\" rel=\"noopener\"> prenez contact avec nous<\/a> pour savoir comment nous pouvons vous aider.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le consum\u00e9risme responsable est un mouvement qui pr\u00f4ne l\u2019adoption d\u2019habitudes de consommation \u00e9thiques. De plus en plus sensibles aux probl\u00e8mes croissants qui guettent notre monde, les consommateurs choisissent des marques qui respectent des normes \u00e9thiques \u00e9lev\u00e9es. Cette \u00e9volution reconfigure le march\u00e9 et oblige les entreprises \u00e0 s\u2019adapter aux valeurs changeantes des consommateurs. &nbsp; Comprendre le [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":14928,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[46,241],"tags":[],"class_list":["post-15162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-image-de-marque","category-marketing-durable"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>karmadharma - La mont\u00e9e du consum\u00e9risme responsable : mettre au point votre image de marque \u00e9thique<\/title>\n<meta name=\"description\" content=\"Explorez le consum\u00e9risme responsable et apprenez comment une image de marque \u00e9thique peut transformer votre entreprise. D\u00e9couvrez des strat\u00e9gies pour \u00e9veiller l\u2019int\u00e9r\u00eat du consommateur \u00e9coresponsable d\u2019aujourd\u2019hui.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/karmadharma.ca\/fr\/la-montee-du-consumerisme-responsable-mettre-au-point-votre-image-de-marque-ethique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"karmadharma - La mont\u00e9e du consum\u00e9risme responsable : mettre au point votre image de marque \u00e9thique\" \/>\n<meta property=\"og:description\" content=\"Explorez le consum\u00e9risme responsable et apprenez comment une image de marque \u00e9thique peut transformer votre entreprise. D\u00e9couvrez des strat\u00e9gies pour \u00e9veiller l\u2019int\u00e9r\u00eat du consommateur \u00e9coresponsable d\u2019aujourd\u2019hui.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/karmadharma.ca\/fr\/la-montee-du-consumerisme-responsable-mettre-au-point-votre-image-de-marque-ethique\/\" \/>\n<meta property=\"og:site_name\" content=\"karmadharma\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/karmadharma.agency\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-19T13:00:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-30T16:55:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/karmadharma.ca\/wp-content\/uploads\/2024\/08\/Conscious-Consumerism.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"763\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"karmadharma\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"karmadharma\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/karmadharma.ca\\\/fr\\\/la-montee-du-consumerisme-responsable-mettre-au-point-votre-image-de-marque-ethique\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/karmadharma.ca\\\/fr\\\/la-montee-du-consumerisme-responsable-mettre-au-point-votre-image-de-marque-ethique\\\/\"},\"author\":{\"name\":\"karmadharma\",\"@id\":\"https:\\\/\\\/karmadharma.ca\\\/fr\\\/#\\\/schema\\\/person\\\/3307f0c873dacd6dcf99ede656153cc2\"},\"headline\":\"La mont\u00e9e du consum\u00e9risme responsable : mettre au point votre image de marque \u00e9thique\",\"datePublished\":\"2024-08-19T13:00:04+00:00\",\"dateModified\":\"2024-08-30T16:55:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/karmadharma.ca\\\/fr\\\/la-montee-du-consumerisme-responsable-mettre-au-point-votre-image-de-marque-ethique\\\/\"},\"wordCount\":487,\"publisher\":{\"@id\":\"https:\\\/\\\/karmadharma.ca\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/karmadharma.ca\\\/fr\\\/la-montee-du-consumerisme-responsable-mettre-au-point-votre-image-de-marque-ethique\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/karmadharma.ca\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/Conscious-Consumerism.jpg\",\"articleSection\":[\"Image de marque\",\"Marketing durable\"],\"inLanguage\":\"fr-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/karmadharma.ca\\\/fr\\\/la-montee-du-consumerisme-responsable-mettre-au-point-votre-image-de-marque-ethique\\\/\",\"url\":\"https:\\\/\\\/karmadharma.ca\\\/fr\\\/la-montee-du-consumerisme-responsable-mettre-au-point-votre-image-de-marque-ethique\\\/\",\"name\":\"karmadharma - La mont\u00e9e du consum\u00e9risme responsable : mettre au point votre image de marque \u00e9thique\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/karmadharma.ca\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/karmadharma.ca\\\/fr\\\/la-montee-du-consumerisme-responsable-mettre-au-point-votre-image-de-marque-ethique\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/karmadharma.ca\\\/fr\\\/la-montee-du-consumerisme-responsable-mettre-au-point-votre-image-de-marque-ethique\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/karmadharma.ca\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/Conscious-Consumerism.jpg\",\"datePublished\":\"2024-08-19T13:00:04+00:00\",\"dateModified\":\"2024-08-30T16:55:14+00:00\",\"description\":\"Explorez le consum\u00e9risme responsable et apprenez comment une image de marque \u00e9thique peut transformer votre entreprise. D\u00e9couvrez des strat\u00e9gies pour \u00e9veiller l\u2019int\u00e9r\u00eat du consommateur \u00e9coresponsable d\u2019aujourd\u2019hui.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/karmadharma.ca\\\/fr\\\/la-montee-du-consumerisme-responsable-mettre-au-point-votre-image-de-marque-ethique\\\/#breadcrumb\"},\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/karmadharma.ca\\\/fr\\\/la-montee-du-consumerisme-responsable-mettre-au-point-votre-image-de-marque-ethique\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\\\/\\\/karmadharma.ca\\\/fr\\\/la-montee-du-consumerisme-responsable-mettre-au-point-votre-image-de-marque-ethique\\\/#primaryimage\",\"url\":\"https:\\\/\\\/karmadharma.ca\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/Conscious-Consumerism.jpg\",\"contentUrl\":\"https:\\\/\\\/karmadharma.ca\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/Conscious-Consumerism.jpg\",\"width\":1920,\"height\":763},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/karmadharma.ca\\\/fr\\\/la-montee-du-consumerisme-responsable-mettre-au-point-votre-image-de-marque-ethique\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/karmadharma.ca\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La mont\u00e9e du consum\u00e9risme responsable : mettre au point votre image de marque \u00e9thique\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/karmadharma.ca\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/karmadharma.ca\\\/fr\\\/\",\"name\":\"karmadharma\",\"description\":\"Strategy and Creative\",\"publisher\":{\"@id\":\"https:\\\/\\\/karmadharma.ca\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/karmadharma.ca\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/karmadharma.ca\\\/fr\\\/#organization\",\"name\":\"karmadharma\",\"url\":\"https:\\\/\\\/karmadharma.ca\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\\\/\\\/karmadharma.ca\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/karmadharma.ca\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/karmadharma-logo.svg\",\"contentUrl\":\"https:\\\/\\\/karmadharma.ca\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/karmadharma-logo.svg\",\"width\":380.35,\"height\":172.22,\"caption\":\"karmadharma\"},\"image\":{\"@id\":\"https:\\\/\\\/karmadharma.ca\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/karmadharma.agency\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/karmadharma-agency\\\/\",\"https:\\\/\\\/www.instagram.com\\\/karmadharma.agency\\\/\",\"https:\\\/\\\/www.tiktok.com\\\/@karmadharma.agency\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/karmadharma.ca\\\/fr\\\/#\\\/schema\\\/person\\\/3307f0c873dacd6dcf99ede656153cc2\",\"name\":\"karmadharma\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fe6a7083f37260dbf4be40384e0e20b2e712e103c51913e8b1f988fd7f810f41?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fe6a7083f37260dbf4be40384e0e20b2e712e103c51913e8b1f988fd7f810f41?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fe6a7083f37260dbf4be40384e0e20b2e712e103c51913e8b1f988fd7f810f41?s=96&d=mm&r=g\",\"caption\":\"karmadharma\"},\"url\":\"https:\\\/\\\/karmadharma.ca\\\/fr\\\/author\\\/marketing\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"karmadharma - La mont\u00e9e du consum\u00e9risme responsable : mettre au point votre image de marque \u00e9thique","description":"Explorez le consum\u00e9risme responsable et apprenez comment une image de marque \u00e9thique peut transformer votre entreprise. D\u00e9couvrez des strat\u00e9gies pour \u00e9veiller l\u2019int\u00e9r\u00eat du consommateur \u00e9coresponsable d\u2019aujourd\u2019hui.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/karmadharma.ca\/fr\/la-montee-du-consumerisme-responsable-mettre-au-point-votre-image-de-marque-ethique\/","og_locale":"fr_CA","og_type":"article","og_title":"karmadharma - La mont\u00e9e du consum\u00e9risme responsable : mettre au point votre image de marque \u00e9thique","og_description":"Explorez le consum\u00e9risme responsable et apprenez comment une image de marque \u00e9thique peut transformer votre entreprise. D\u00e9couvrez des strat\u00e9gies pour \u00e9veiller l\u2019int\u00e9r\u00eat du consommateur \u00e9coresponsable d\u2019aujourd\u2019hui.","og_url":"https:\/\/karmadharma.ca\/fr\/la-montee-du-consumerisme-responsable-mettre-au-point-votre-image-de-marque-ethique\/","og_site_name":"karmadharma","article_publisher":"https:\/\/www.facebook.com\/karmadharma.agency","article_published_time":"2024-08-19T13:00:04+00:00","article_modified_time":"2024-08-30T16:55:14+00:00","og_image":[{"width":1920,"height":763,"url":"https:\/\/karmadharma.ca\/wp-content\/uploads\/2024\/08\/Conscious-Consumerism.jpg","type":"image\/jpeg"}],"author":"karmadharma","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"karmadharma","Estimation du temps de lecture":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/karmadharma.ca\/fr\/la-montee-du-consumerisme-responsable-mettre-au-point-votre-image-de-marque-ethique\/#article","isPartOf":{"@id":"https:\/\/karmadharma.ca\/fr\/la-montee-du-consumerisme-responsable-mettre-au-point-votre-image-de-marque-ethique\/"},"author":{"name":"karmadharma","@id":"https:\/\/karmadharma.ca\/fr\/#\/schema\/person\/3307f0c873dacd6dcf99ede656153cc2"},"headline":"La mont\u00e9e du consum\u00e9risme responsable : mettre au point votre image de marque \u00e9thique","datePublished":"2024-08-19T13:00:04+00:00","dateModified":"2024-08-30T16:55:14+00:00","mainEntityOfPage":{"@id":"https:\/\/karmadharma.ca\/fr\/la-montee-du-consumerisme-responsable-mettre-au-point-votre-image-de-marque-ethique\/"},"wordCount":487,"publisher":{"@id":"https:\/\/karmadharma.ca\/fr\/#organization"},"image":{"@id":"https:\/\/karmadharma.ca\/fr\/la-montee-du-consumerisme-responsable-mettre-au-point-votre-image-de-marque-ethique\/#primaryimage"},"thumbnailUrl":"https:\/\/karmadharma.ca\/wp-content\/uploads\/2024\/08\/Conscious-Consumerism.jpg","articleSection":["Image de marque","Marketing durable"],"inLanguage":"fr-CA"},{"@type":"WebPage","@id":"https:\/\/karmadharma.ca\/fr\/la-montee-du-consumerisme-responsable-mettre-au-point-votre-image-de-marque-ethique\/","url":"https:\/\/karmadharma.ca\/fr\/la-montee-du-consumerisme-responsable-mettre-au-point-votre-image-de-marque-ethique\/","name":"karmadharma - La mont\u00e9e du consum\u00e9risme responsable : mettre au point votre image de marque \u00e9thique","isPartOf":{"@id":"https:\/\/karmadharma.ca\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/karmadharma.ca\/fr\/la-montee-du-consumerisme-responsable-mettre-au-point-votre-image-de-marque-ethique\/#primaryimage"},"image":{"@id":"https:\/\/karmadharma.ca\/fr\/la-montee-du-consumerisme-responsable-mettre-au-point-votre-image-de-marque-ethique\/#primaryimage"},"thumbnailUrl":"https:\/\/karmadharma.ca\/wp-content\/uploads\/2024\/08\/Conscious-Consumerism.jpg","datePublished":"2024-08-19T13:00:04+00:00","dateModified":"2024-08-30T16:55:14+00:00","description":"Explorez le consum\u00e9risme responsable et apprenez comment une image de marque \u00e9thique peut transformer votre entreprise. D\u00e9couvrez des strat\u00e9gies pour \u00e9veiller l\u2019int\u00e9r\u00eat du consommateur \u00e9coresponsable d\u2019aujourd\u2019hui.","breadcrumb":{"@id":"https:\/\/karmadharma.ca\/fr\/la-montee-du-consumerisme-responsable-mettre-au-point-votre-image-de-marque-ethique\/#breadcrumb"},"inLanguage":"fr-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/karmadharma.ca\/fr\/la-montee-du-consumerisme-responsable-mettre-au-point-votre-image-de-marque-ethique\/"]}]},{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/karmadharma.ca\/fr\/la-montee-du-consumerisme-responsable-mettre-au-point-votre-image-de-marque-ethique\/#primaryimage","url":"https:\/\/karmadharma.ca\/wp-content\/uploads\/2024\/08\/Conscious-Consumerism.jpg","contentUrl":"https:\/\/karmadharma.ca\/wp-content\/uploads\/2024\/08\/Conscious-Consumerism.jpg","width":1920,"height":763},{"@type":"BreadcrumbList","@id":"https:\/\/karmadharma.ca\/fr\/la-montee-du-consumerisme-responsable-mettre-au-point-votre-image-de-marque-ethique\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/karmadharma.ca\/fr\/"},{"@type":"ListItem","position":2,"name":"La mont\u00e9e du consum\u00e9risme responsable : mettre au point votre image de marque \u00e9thique"}]},{"@type":"WebSite","@id":"https:\/\/karmadharma.ca\/fr\/#website","url":"https:\/\/karmadharma.ca\/fr\/","name":"karmadharma","description":"Strategy and Creative","publisher":{"@id":"https:\/\/karmadharma.ca\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/karmadharma.ca\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-CA"},{"@type":"Organization","@id":"https:\/\/karmadharma.ca\/fr\/#organization","name":"karmadharma","url":"https:\/\/karmadharma.ca\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/karmadharma.ca\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/karmadharma.ca\/wp-content\/uploads\/2023\/02\/karmadharma-logo.svg","contentUrl":"https:\/\/karmadharma.ca\/wp-content\/uploads\/2023\/02\/karmadharma-logo.svg","width":380.35,"height":172.22,"caption":"karmadharma"},"image":{"@id":"https:\/\/karmadharma.ca\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/karmadharma.agency","https:\/\/www.linkedin.com\/company\/karmadharma-agency\/","https:\/\/www.instagram.com\/karmadharma.agency\/","https:\/\/www.tiktok.com\/@karmadharma.agency"]},{"@type":"Person","@id":"https:\/\/karmadharma.ca\/fr\/#\/schema\/person\/3307f0c873dacd6dcf99ede656153cc2","name":"karmadharma","image":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/secure.gravatar.com\/avatar\/fe6a7083f37260dbf4be40384e0e20b2e712e103c51913e8b1f988fd7f810f41?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/fe6a7083f37260dbf4be40384e0e20b2e712e103c51913e8b1f988fd7f810f41?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fe6a7083f37260dbf4be40384e0e20b2e712e103c51913e8b1f988fd7f810f41?s=96&d=mm&r=g","caption":"karmadharma"},"url":"https:\/\/karmadharma.ca\/fr\/author\/marketing\/"}]}},"featured_image_url":"https:\/\/karmadharma.ca\/wp-content\/uploads\/2024\/08\/Conscious-Consumerism.jpg","_links":{"self":[{"href":"https:\/\/karmadharma.ca\/fr\/wp-json\/wp\/v2\/posts\/15162","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/karmadharma.ca\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/karmadharma.ca\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/karmadharma.ca\/fr\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/karmadharma.ca\/fr\/wp-json\/wp\/v2\/comments?post=15162"}],"version-history":[{"count":0,"href":"https:\/\/karmadharma.ca\/fr\/wp-json\/wp\/v2\/posts\/15162\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/karmadharma.ca\/fr\/wp-json\/wp\/v2\/media\/14928"}],"wp:attachment":[{"href":"https:\/\/karmadharma.ca\/fr\/wp-json\/wp\/v2\/media?parent=15162"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/karmadharma.ca\/fr\/wp-json\/wp\/v2\/categories?post=15162"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/karmadharma.ca\/fr\/wp-json\/wp\/v2\/tags?post=15162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}