{"id":14807,"date":"2024-08-06T09:00:15","date_gmt":"2024-08-06T13:00:15","guid":{"rendered":"https:\/\/karmadharma.ca\/?p=14807"},"modified":"2024-08-15T15:17:15","modified_gmt":"2024-08-15T19:17:15","slug":"strategies-de-marketing-durable-creer-des-marques-animees-par-une-mission","status":"publish","type":"post","link":"https:\/\/karmadharma.ca\/fr\/strategies-de-marketing-durable-creer-des-marques-animees-par-une-mission\/","title":{"rendered":"Strat\u00e9gies de marketing durable : Cr\u00e9er des marques anim\u00e9es par une mission"},"content":{"rendered":"<p>Les consommateurs sont \u00e0 la recherche de marques qui offrent des produits et services de qualit\u00e9 tout en s\u2019alignant sur leurs valeurs. Cette \u00e9volution des tendances a donn\u00e9 naissance \u00e0 la notion de marketing durable, qui cherche \u00e0 g\u00e9n\u00e9rer de la valeur \u00e0 long terme pour les entreprises et la plan\u00e8te. Il s\u2019agit d\u2019une approche essentielle pour cr\u00e9er des marques anim\u00e9es par une mission et s\u2019assurer que ces derni\u00e8res trouvent un \u00e9cho aupr\u00e8s des consommateurs consciencieux d\u2019aujourd\u2019hui.<\/p>\n<p>&nbsp;<\/p>\n<h2>La mont\u00e9e en puissance des marques anim\u00e9es par une mission<\/h2>\n<p>Les gens sont attir\u00e9s par les marques qui s\u2019engagent explicitement en faveur de la durabilit\u00e9 et de la responsabilit\u00e9 sociale. En int\u00e9grant leurs valeurs dans les strat\u00e9gies fondamentales de votre entreprise, vous allez au-del\u00e0 du profit en ayant une incidence positive sur le monde.<br \/>\nPar exemple, certaines entreprises d\u00e9fendent des causes environnementales en int\u00e9grant des pratiques durables \u00e0 toutes les \u00e9tapes de leur cha\u00eene d\u2019approvisionnement. Un sens aigu du <a href=\"https:\/\/karmadharma.ca\/fr\/une-mission-avec-une-entreprise-ou-une-entreprise-avec-une-mission\/\" target=\"_blank\" rel=\"noopener\">d\u00e9vouement envers la mission renforce la fid\u00e9lit\u00e9 et l\u2019engagement de la client\u00e8le envers la marque.<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2>Le marketing durable<\/h2>\n<p>Ce type de marketing donne la priorit\u00e9 \u00e0 la sant\u00e9 \u00e9cologique, sociale et \u00e9conomique \u00e0 long terme. Il implique de :<\/p>\n<ul>\n<li>R\u00e9duire l\u2019empreinte carbone de l\u2019entreprise, utiliser des \u00e9nergies renouvelables et minimiser les d\u00e9chets.<\/li>\n<li>Veiller \u00e0 ce que tous les mat\u00e9riaux utilis\u00e9s proviennent de sources responsables et \u00e9quitables.<\/li>\n<li>Participer activement aux communaut\u00e9s locales et les soutenir.<br \/>\nFaire preuve d\u2019ouverture en ce qui concerne les pratiques et les objectifs de votre entreprise, ainsi que les progr\u00e8s r\u00e9alis\u00e9s pour atteindre ces objectifs.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>La durabilit\u00e9 au sein de votre image de marque<\/h2>\n<p>L\u2019alignement des valeurs de votre marque sur les objectifs de durabilit\u00e9 cr\u00e9e une image de marque positive tout en suscitant la confiance et la loyaut\u00e9 des consommateurs. Les marques qui communiquent de mani\u00e8re transparente \u00e0 propos de leurs efforts et de leurs progr\u00e8s en mati\u00e8re de d\u00e9veloppement durable ont plus de chances de fid\u00e9liser leur client\u00e8le.<\/p>\n<p>&nbsp;<\/p>\n<h2>Mettre \u00e0 profit les plateformes num\u00e9riques<\/h2>\n<p>Les m\u00e9dias sociaux, les sites Web et le marketing par courriel sont de puissants moyens pour les marques de promouvoir leurs initiatives et de communiquer avec leur public cible. Ces moyens peuvent \u00eatre utilis\u00e9s pour diffuser des r\u00e9cits, rendre compte des progr\u00e8s accomplis et \u00e9duquer les consommateurs aux pratiques durables.<br \/>\nCertaines entreprises communiquent la mani\u00e8re dont leurs progr\u00e8s en mati\u00e8re de d\u00e9veloppement durable profitent au monde entier, ce qui renforce en retour la r\u00e9putation de leur marque.<\/p>\n<p>&nbsp;<\/p>\n<h2>Mesurer votre impact durable et en rendre compte<\/h2>\n<p>Il est essentiel de mesurer votre impact et d\u2019en rendre compte. Les indicateurs cl\u00e9s de performance (ICP), tels que la r\u00e9duction de l\u2019empreinte carbone, la minimisation des d\u00e9chets et les mesures d\u2019engagement communautaire, permettent de d\u00e9montrer le succ\u00e8s de vos initiatives.<\/p>\n<p>\nLe marketing durable est une strat\u00e9gie essentielle pour <a href=\"http:\/\/Il est essentiel de mesurer votre impact et d\u2019en rendre compte. Les indicateurs cl\u00e9s de performance (ICP), tels que la r\u00e9duction de l\u2019empreinte carbone, la minimisation des d\u00e9chets et les mesures d\u2019engagement communautaire, permettent de d\u00e9montrer le succ\u00e8s de vos initiatives. Le marketing durable est une strat\u00e9gie essentielle pour cr\u00e9er des marques anim\u00e9es par une mission. Il renforce la fid\u00e9lit\u00e9 envers la marque, stimule la participation de la client\u00e8le et contribue de mani\u00e8re positive \u00e0 l\u2019environnement et \u00e0 la soci\u00e9t\u00e9.   Si vous \u00eates pr\u00eat \u00e0 amorcer une d\u00e9marche de marketing durable, communiquez avec nous afin que nous puissions commencer \u00e0 \u00e9laborer pour vous des strat\u00e9gies marketing percutantes et anim\u00e9es par votre mission.\" target=\"_blank\" rel=\"noopener\">cr\u00e9er des marques anim\u00e9es par une mission<\/a>. Il renforce la fid\u00e9lit\u00e9 envers la marque, stimule la participation de la client\u00e8le et contribue de mani\u00e8re positive \u00e0 l\u2019environnement et \u00e0 la soci\u00e9t\u00e9.<\/p>\n<p>Si vous \u00eates pr\u00eat \u00e0 amorcer une d\u00e9marche de marketing durable, <a href=\"http:\/\/Si vous \u00eates pr\u00eat \u00e0 amorcer une d\u00e9marche de marketing durable, communiquez avec nous afin que nous puissions commencer \u00e0 \u00e9laborer pour vous des strat\u00e9gies marketing percutantes et anim\u00e9es par votre mission.\">communiquez avec nous<\/a> afin que nous puissions commencer \u00e0 \u00e9laborer pour vous des strat\u00e9gies marketing percutantes et anim\u00e9es par votre mission.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les consommateurs sont \u00e0 la recherche de marques qui offrent des produits et services de qualit\u00e9 tout en s\u2019alignant sur leurs valeurs. Cette \u00e9volution des tendances a donn\u00e9 naissance \u00e0 la notion de marketing durable, qui cherche \u00e0 g\u00e9n\u00e9rer de la valeur \u00e0 long terme pour les entreprises et la plan\u00e8te. Il s\u2019agit d\u2019une approche [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":14602,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[241],"tags":[],"class_list":["post-14807","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-durable"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>karmadharma - Strat\u00e9gies de marketing durable : Cr\u00e9er des marques anim\u00e9es par une mission<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/karmadharma.ca\/fr\/strategies-de-marketing-durable-creer-des-marques-animees-par-une-mission\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"karmadharma - Strat\u00e9gies de marketing durable : Cr\u00e9er des marques anim\u00e9es par une mission\" \/>\n<meta property=\"og:description\" content=\"Les consommateurs sont \u00e0 la recherche de marques qui offrent des produits et services de qualit\u00e9 tout en s\u2019alignant sur leurs valeurs. Cette \u00e9volution des tendances a donn\u00e9 naissance \u00e0 la notion de marketing durable, qui cherche \u00e0 g\u00e9n\u00e9rer de la valeur \u00e0 long terme pour les entreprises et la plan\u00e8te. Il s\u2019agit d\u2019une approche [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/karmadharma.ca\/fr\/strategies-de-marketing-durable-creer-des-marques-animees-par-une-mission\/\" \/>\n<meta property=\"og:site_name\" content=\"karmadharma\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/karmadharma.agency\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-06T13:00:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-15T19:17:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/karmadharma.ca\/wp-content\/uploads\/2024\/08\/sustainibility.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"763\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"karmadharma\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"karmadharma\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/karmadharma.ca\\\/fr\\\/strategies-de-marketing-durable-creer-des-marques-animees-par-une-mission\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/karmadharma.ca\\\/fr\\\/strategies-de-marketing-durable-creer-des-marques-animees-par-une-mission\\\/\"},\"author\":{\"name\":\"karmadharma\",\"@id\":\"https:\\\/\\\/karmadharma.ca\\\/fr\\\/#\\\/schema\\\/person\\\/3307f0c873dacd6dcf99ede656153cc2\"},\"headline\":\"Strat\u00e9gies de marketing durable : Cr\u00e9er des marques anim\u00e9es par une mission\",\"datePublished\":\"2024-08-06T13:00:15+00:00\",\"dateModified\":\"2024-08-15T19:17:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/karmadharma.ca\\\/fr\\\/strategies-de-marketing-durable-creer-des-marques-animees-par-une-mission\\\/\"},\"wordCount\":605,\"publisher\":{\"@id\":\"https:\\\/\\\/karmadharma.ca\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/karmadharma.ca\\\/fr\\\/strategies-de-marketing-durable-creer-des-marques-animees-par-une-mission\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/karmadharma.ca\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/sustainibility.jpg\",\"articleSection\":[\"Marketing durable\"],\"inLanguage\":\"fr-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/karmadharma.ca\\\/fr\\\/strategies-de-marketing-durable-creer-des-marques-animees-par-une-mission\\\/\",\"url\":\"https:\\\/\\\/karmadharma.ca\\\/fr\\\/strategies-de-marketing-durable-creer-des-marques-animees-par-une-mission\\\/\",\"name\":\"karmadharma - Strat\u00e9gies de marketing durable : Cr\u00e9er des marques anim\u00e9es par une mission\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/karmadharma.ca\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/karmadharma.ca\\\/fr\\\/strategies-de-marketing-durable-creer-des-marques-animees-par-une-mission\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/karmadharma.ca\\\/fr\\\/strategies-de-marketing-durable-creer-des-marques-animees-par-une-mission\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/karmadharma.ca\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/sustainibility.jpg\",\"datePublished\":\"2024-08-06T13:00:15+00:00\",\"dateModified\":\"2024-08-15T19:17:15+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/karmadharma.ca\\\/fr\\\/strategies-de-marketing-durable-creer-des-marques-animees-par-une-mission\\\/#breadcrumb\"},\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/karmadharma.ca\\\/fr\\\/strategies-de-marketing-durable-creer-des-marques-animees-par-une-mission\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\\\/\\\/karmadharma.ca\\\/fr\\\/strategies-de-marketing-durable-creer-des-marques-animees-par-une-mission\\\/#primaryimage\",\"url\":\"https:\\\/\\\/karmadharma.ca\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/sustainibility.jpg\",\"contentUrl\":\"https:\\\/\\\/karmadharma.ca\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/sustainibility.jpg\",\"width\":1920,\"height\":763,\"caption\":\"Professionals collaborate on sustainable strategies.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/karmadharma.ca\\\/fr\\\/strategies-de-marketing-durable-creer-des-marques-animees-par-une-mission\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/karmadharma.ca\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Strat\u00e9gies de marketing durable : Cr\u00e9er des marques anim\u00e9es par une mission\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/karmadharma.ca\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/karmadharma.ca\\\/fr\\\/\",\"name\":\"karmadharma\",\"description\":\"Strategy and Creative\",\"publisher\":{\"@id\":\"https:\\\/\\\/karmadharma.ca\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/karmadharma.ca\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/karmadharma.ca\\\/fr\\\/#organization\",\"name\":\"karmadharma\",\"url\":\"https:\\\/\\\/karmadharma.ca\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\\\/\\\/karmadharma.ca\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/karmadharma.ca\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/karmadharma-logo.svg\",\"contentUrl\":\"https:\\\/\\\/karmadharma.ca\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/karmadharma-logo.svg\",\"width\":380.35,\"height\":172.22,\"caption\":\"karmadharma\"},\"image\":{\"@id\":\"https:\\\/\\\/karmadharma.ca\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/karmadharma.agency\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/karmadharma-agency\\\/\",\"https:\\\/\\\/www.instagram.com\\\/karmadharma.agency\\\/\",\"https:\\\/\\\/www.tiktok.com\\\/@karmadharma.agency\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/karmadharma.ca\\\/fr\\\/#\\\/schema\\\/person\\\/3307f0c873dacd6dcf99ede656153cc2\",\"name\":\"karmadharma\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fe6a7083f37260dbf4be40384e0e20b2e712e103c51913e8b1f988fd7f810f41?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fe6a7083f37260dbf4be40384e0e20b2e712e103c51913e8b1f988fd7f810f41?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fe6a7083f37260dbf4be40384e0e20b2e712e103c51913e8b1f988fd7f810f41?s=96&d=mm&r=g\",\"caption\":\"karmadharma\"},\"url\":\"https:\\\/\\\/karmadharma.ca\\\/fr\\\/author\\\/marketing\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"karmadharma - Strat\u00e9gies de marketing durable : Cr\u00e9er des marques anim\u00e9es par une mission","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/karmadharma.ca\/fr\/strategies-de-marketing-durable-creer-des-marques-animees-par-une-mission\/","og_locale":"fr_CA","og_type":"article","og_title":"karmadharma - Strat\u00e9gies de marketing durable : Cr\u00e9er des marques anim\u00e9es par une mission","og_description":"Les consommateurs sont \u00e0 la recherche de marques qui offrent des produits et services de qualit\u00e9 tout en s\u2019alignant sur leurs valeurs. Cette \u00e9volution des tendances a donn\u00e9 naissance \u00e0 la notion de marketing durable, qui cherche \u00e0 g\u00e9n\u00e9rer de la valeur \u00e0 long terme pour les entreprises et la plan\u00e8te. Il s\u2019agit d\u2019une approche [&hellip;]","og_url":"https:\/\/karmadharma.ca\/fr\/strategies-de-marketing-durable-creer-des-marques-animees-par-une-mission\/","og_site_name":"karmadharma","article_publisher":"https:\/\/www.facebook.com\/karmadharma.agency","article_published_time":"2024-08-06T13:00:15+00:00","article_modified_time":"2024-08-15T19:17:15+00:00","og_image":[{"width":1920,"height":763,"url":"https:\/\/karmadharma.ca\/wp-content\/uploads\/2024\/08\/sustainibility.jpg","type":"image\/jpeg"}],"author":"karmadharma","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"karmadharma","Estimation du temps de lecture":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/karmadharma.ca\/fr\/strategies-de-marketing-durable-creer-des-marques-animees-par-une-mission\/#article","isPartOf":{"@id":"https:\/\/karmadharma.ca\/fr\/strategies-de-marketing-durable-creer-des-marques-animees-par-une-mission\/"},"author":{"name":"karmadharma","@id":"https:\/\/karmadharma.ca\/fr\/#\/schema\/person\/3307f0c873dacd6dcf99ede656153cc2"},"headline":"Strat\u00e9gies de marketing durable : Cr\u00e9er des marques anim\u00e9es par une mission","datePublished":"2024-08-06T13:00:15+00:00","dateModified":"2024-08-15T19:17:15+00:00","mainEntityOfPage":{"@id":"https:\/\/karmadharma.ca\/fr\/strategies-de-marketing-durable-creer-des-marques-animees-par-une-mission\/"},"wordCount":605,"publisher":{"@id":"https:\/\/karmadharma.ca\/fr\/#organization"},"image":{"@id":"https:\/\/karmadharma.ca\/fr\/strategies-de-marketing-durable-creer-des-marques-animees-par-une-mission\/#primaryimage"},"thumbnailUrl":"https:\/\/karmadharma.ca\/wp-content\/uploads\/2024\/08\/sustainibility.jpg","articleSection":["Marketing durable"],"inLanguage":"fr-CA"},{"@type":"WebPage","@id":"https:\/\/karmadharma.ca\/fr\/strategies-de-marketing-durable-creer-des-marques-animees-par-une-mission\/","url":"https:\/\/karmadharma.ca\/fr\/strategies-de-marketing-durable-creer-des-marques-animees-par-une-mission\/","name":"karmadharma - Strat\u00e9gies de marketing durable : Cr\u00e9er des marques anim\u00e9es par une mission","isPartOf":{"@id":"https:\/\/karmadharma.ca\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/karmadharma.ca\/fr\/strategies-de-marketing-durable-creer-des-marques-animees-par-une-mission\/#primaryimage"},"image":{"@id":"https:\/\/karmadharma.ca\/fr\/strategies-de-marketing-durable-creer-des-marques-animees-par-une-mission\/#primaryimage"},"thumbnailUrl":"https:\/\/karmadharma.ca\/wp-content\/uploads\/2024\/08\/sustainibility.jpg","datePublished":"2024-08-06T13:00:15+00:00","dateModified":"2024-08-15T19:17:15+00:00","breadcrumb":{"@id":"https:\/\/karmadharma.ca\/fr\/strategies-de-marketing-durable-creer-des-marques-animees-par-une-mission\/#breadcrumb"},"inLanguage":"fr-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/karmadharma.ca\/fr\/strategies-de-marketing-durable-creer-des-marques-animees-par-une-mission\/"]}]},{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/karmadharma.ca\/fr\/strategies-de-marketing-durable-creer-des-marques-animees-par-une-mission\/#primaryimage","url":"https:\/\/karmadharma.ca\/wp-content\/uploads\/2024\/08\/sustainibility.jpg","contentUrl":"https:\/\/karmadharma.ca\/wp-content\/uploads\/2024\/08\/sustainibility.jpg","width":1920,"height":763,"caption":"Professionals collaborate on sustainable strategies."},{"@type":"BreadcrumbList","@id":"https:\/\/karmadharma.ca\/fr\/strategies-de-marketing-durable-creer-des-marques-animees-par-une-mission\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/karmadharma.ca\/fr\/"},{"@type":"ListItem","position":2,"name":"Strat\u00e9gies de marketing durable : Cr\u00e9er des marques anim\u00e9es par une mission"}]},{"@type":"WebSite","@id":"https:\/\/karmadharma.ca\/fr\/#website","url":"https:\/\/karmadharma.ca\/fr\/","name":"karmadharma","description":"Strategy and Creative","publisher":{"@id":"https:\/\/karmadharma.ca\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/karmadharma.ca\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-CA"},{"@type":"Organization","@id":"https:\/\/karmadharma.ca\/fr\/#organization","name":"karmadharma","url":"https:\/\/karmadharma.ca\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/karmadharma.ca\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/karmadharma.ca\/wp-content\/uploads\/2023\/02\/karmadharma-logo.svg","contentUrl":"https:\/\/karmadharma.ca\/wp-content\/uploads\/2023\/02\/karmadharma-logo.svg","width":380.35,"height":172.22,"caption":"karmadharma"},"image":{"@id":"https:\/\/karmadharma.ca\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/karmadharma.agency","https:\/\/www.linkedin.com\/company\/karmadharma-agency\/","https:\/\/www.instagram.com\/karmadharma.agency\/","https:\/\/www.tiktok.com\/@karmadharma.agency"]},{"@type":"Person","@id":"https:\/\/karmadharma.ca\/fr\/#\/schema\/person\/3307f0c873dacd6dcf99ede656153cc2","name":"karmadharma","image":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/secure.gravatar.com\/avatar\/fe6a7083f37260dbf4be40384e0e20b2e712e103c51913e8b1f988fd7f810f41?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/fe6a7083f37260dbf4be40384e0e20b2e712e103c51913e8b1f988fd7f810f41?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fe6a7083f37260dbf4be40384e0e20b2e712e103c51913e8b1f988fd7f810f41?s=96&d=mm&r=g","caption":"karmadharma"},"url":"https:\/\/karmadharma.ca\/fr\/author\/marketing\/"}]}},"featured_image_url":"https:\/\/karmadharma.ca\/wp-content\/uploads\/2024\/08\/sustainibility.jpg","_links":{"self":[{"href":"https:\/\/karmadharma.ca\/fr\/wp-json\/wp\/v2\/posts\/14807","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/karmadharma.ca\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/karmadharma.ca\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/karmadharma.ca\/fr\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/karmadharma.ca\/fr\/wp-json\/wp\/v2\/comments?post=14807"}],"version-history":[{"count":0,"href":"https:\/\/karmadharma.ca\/fr\/wp-json\/wp\/v2\/posts\/14807\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/karmadharma.ca\/fr\/wp-json\/wp\/v2\/media\/14602"}],"wp:attachment":[{"href":"https:\/\/karmadharma.ca\/fr\/wp-json\/wp\/v2\/media?parent=14807"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/karmadharma.ca\/fr\/wp-json\/wp\/v2\/categories?post=14807"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/karmadharma.ca\/fr\/wp-json\/wp\/v2\/tags?post=14807"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}