We are proud to have helped Nelligan Law refresh their look and feel in the world. As they looked to show their true colours, the more human side of the firm and their commitment to the community, we co-created a new fresh face to reinvigorate the brand.
The CURE Foundation for breast cancer is a national foundation that provides funding for research, medical equipment and community programs for breast cancer patients. National Denim Day is CURE’s primary source of fundraising. KarmaDharma had the privilege of working with them this year to execute the National Denim Day campaign, which included a combination of digital and print assets.
Carlingwood Mall is located in the heart of Ottawa. The mall is home to a wide variety of local retailers and serves as a community hub for the surrounding area. KarmaDharma works closely with the client to produce creatives and provide strategic consultations for the mall’s marketing campaigns throughout the year.
There is a myriad of metrics you can measure. With all the pressure to be “data-driven” and measuring all that you can, buzzword metrics can be tempting. However, just as ignorance can be costly, data without a plan can be equally dangerous.
Make no mistake. We love data. We trust data. We believe in data…. But we also believe in the power of human emotions. Data has become so powerful in mapping and predicting human behaviour, we often lose touch with the hearts and minds driving the behaviour. So, let’s look at both – what does the data tell us about donor behaviour and what is the soft side of what is driving that behaviour.